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About
Yuwei Fu is an award-winning User Experience Designer and digital artist, who uses creativity to solve problems and enhance the user’s experience. Most recently he was the Experience Design Lead at The Martin Agency, where he helped to build the UX department, and apply UX thinking to reshape digital production process within the agency.
Before working at The Martin Agency, he worked as a Senior UX Designer at Fantasy Interactive, where he led UX projects that won several well-known awards including an Emmy Award, a Cannes Lion, multiple FWA Awards and more.
In the past he has also worked at world-class agencies such as SapientNitro, MRM Worldwide, R/GA, and CP+B. During this time he has serviced over 30 international brands across various industries.
Besides agency works, he coaches startups on the UX of their products and contributes his knowledge to UX related blogs. Being a digital artist, his interactive installations have been displayed in Taiwan and United States. -
Education
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Master of Fine Art Interactive Design and Game DevelopmentSavannah College of Art and Design2007 - 2010Honors & Awards 2010 - Thesis selected and published by cgSource, Siggraph Education Committee 2009 - Officially selected, Siggraph Space Time Exhibition, New Orleans - Best Portfolio, Game Developers Exchange, Savannah, GA 2008 - Officially selected, Siggraph Space Time Exhibition, LA - Adobe Design Achievement Awards Semifinal - Best Aesthetic Design, Game Developers Exchange, Atlanta, GA
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Experience
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Experience Design LeadNYC, NYJul 2014 - Present (10 years 5 months)Helped build UX team and grow digital business
Designed and led user experience for
- Microsoft Cloud Digital Campaign
- Benjamin Moore Website
- The Martin Agency Website Redesign
Designed user experience for
- GEICO App -
Senior UX DesignerFantasy InteractiveNYC, NYJun 2011 - Jul 2014 (3 years 1 month)Designed and Led user experience for
Google
- Google Apps for Business
- Google Project Re:Brief website and app (http://projectrebrief.com/)
- Google Zeitgeist 2011 (http://googlezeitgeist.com)
- Google Think Quarterly
- Google Chrome Store
- Google AdWords Training Game
Nickelodeon
- Nick App
- Nick App Game Hub
- Kids Choice Awards 2013
- Kids Choice Awards 2012 App
BahaMar Resort
- Designed innovated booking flow and future version of the website
Samsung Operation System
- New generation operation system
Toyota
- Eco Next Globe
Broadway.com
- iPhone App
- iPad App
Balenciaga
- designed wireframes
http://www.balenciaga.com/
BET
- Gospel TV (http://www.gospelvideosource.com/)
Dulux NEO 3D Platform
- Designed UX for 3D room builder to promote Dulux paint products
Fi Site
- Interactive screen for retail shopping experience -
User Experience LeadNYC, NYMar 2013 - Mar 2014 (1 year)Helped Chinch Mobile App engage with Asian markets (China, Japan, Korea and Taiwan)
Designed concept and user experience for Clinch Dynamic Video Ads platform -
Information Architecture/ UI DesignerNew York, NYJan 2011 - Jun 2011 (5 months)Designed user experience for
- Dove Chocolate website, microsite, and social medias (https://www.dovechocolate.com)
- CA Technologies website and analysis (http://www.ca.com)
- Foot Locker Facebook application -
Freelance UX DesignerNew York, NYOct 2010 - Jun 2011 (8 months)Designed user experience for
- Vera Wang Weddings iPhone/iPad App
(featured on App store "What's Hot" and "App of the Week")
- Rolling Stone - Choose the Cover website (http://rollingstone.com/choosethecover)
- Billboard - Music Award 2011 website
- Selected Shorts (http://selectedshorts.org/)
- Girl Scouts - Speak Out website (http://speakout.girlscouts.org/) -
UX DesignerNYC, NYAug 2010 - Jan 2011 (5 months)Designed user experience for
- Nikon Ashton website (http://ashton.nikonusa.com)
- Smirnoff Master of Mix website (http://masterofthemix.com)
- Captain Morgan One Million Poses Facebook Application
- Smirnoff interactive installation for I CHOOSE camping
- Exxon Mobil series websites and usability analysis -
Associate Interaction DesignerNew York, NYMar 2010 - Aug 2010 (5 months)Designed user experience for
- Converse (http://converse.com)
- Nike pitch
- L’Oreal pitch -
Interactive Technology InternMiami, FLJun 2008 - Sep 2008 (3 months)Developed website, banners and prototype for
Burger King
- Built You Are The King physical game prototype
- Participated BK Whopper camping creative board
CP+B Labs
- Built Mouseless Navigation prototype in Flash
- Developed CP+B Labs site
- Developed CP+B webgem
Others
- Designed American Express Card Flash banner
- Updated Volkswagen Flash banner
- Participated Zune camping creative board
- Participated Big Brother Big Sister camping
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Awards
Emmy Award 2013
- Outstanding Creative Achievement in Interactive Media
Cannes Lion 2012
3 x FWA Awards 2012
Awwwards 2012 -
Skills
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Elsewhere on the Web
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On Coroflot@yuweifu, member since 2006
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