Based on the extremely successful of Kids’ Choice Awards 2012 app, a record-breaking 223 million votes were cast for kids’ favorite stars, increasing engagement to an all-time high. Fi teamed up with Nickelodeon to create the Nick app, a digital tapestry of all-things-Nickelodeon.
I was the UX lead from the pitch to app launch. My roles were to
Come out the overall framework for the app.
Design wireframes and user experience.
Communicate with clients.
Guide both design and tech teams to follow the UX principle.
Participate the user testing sections.
Improve the app based on users’ feedback.
The end results
#1 free entertainment app on the iPad.
New York Times describes “a noisy, colorful smorgasbord of animated clips, irreverent music videos and the occasional deluge of the network’s trademark green slime.”
The Nick app won an Emmy Award for Outstanding Creative Achievement in the interactive Media –User Experience and Visual Design.
