Kids' Choice Awards is an annual event that kids vote for their favorites hosted by Nickelodeon.
I was the UX lead for the Kids' Choice Awards (KCA) App from the early pitch to the final launched app. The target audience is age 6 to 12 boy and girl. The app surrounds the secret agent theme, and the main mission is to collect slime by voting and discovering the content within the app. The app was designed for three phases: pre-event (2 months), during event and post event.
Results of KCA 2012 App:
- KCA 2102 was featured on New and Noteworthy home page of the App store when app launched.
- KCA 2012 was featured on What's Hot category of the App store in few days after launched.
- KCA 2012 was featured on the iTunes Store home page marquee area before the event.
