Yuwei Fu

Google Project Re: Brief re-imagined iconic campaigns from four global brands, using the latest web technologies to bring the original ad concepts to life for a modern audience.
Google invited the original creative minds behind the old ads to collaborate with their team on the new ads, so the content and material for Project Re:Brief was incredible.
When approaching the User Experience Design, we thought the process of creation, showcasing the Google technologies used, and celebrating the final results were equally important. To deliver the best Re:Brief experience, we created equal balances between these three main elements.

• Hand Rendering
• UX
• Web Design
• Advertising