Ashton Nikon website
Ashton Nikon USA website was to promote Ashton Kutcher's new TV spots and feature new Nikon cameras in winter 2010.
The new site was merged with both COOLPIX and Digital SLR websites to bring more online traffic. In 45 days, MRM Worldwide Nikon team had to produce the site with TV campaigns, Behind the Screens, and How To videos to demonstrate the products. I was in charge of content strategy, storytelling, user experience design, interaction design and responsive design.