Yong Zhang

For creative work in industrial product design, my working theory is: starting from ‘matter’, ending with ‘total solutions’.

Recent trends have shown innovation in Industrial Product Design resulting from a single hardware product design to an integrating system design of hardware, software, application platform and service. Product System Design is an innovative way of thinking which introduced theory and methodologies from systematics into the modern product design field. Though innovation on system level, it provides a total solution for customers as well as comprehensive functions and features for end users.

Nowadays, when considering a design work, rather than focus on either a physical product or a virtual APP design only, designers should pay more attention to the design of creative system logic. With a mind to out of the constraint of physical form or APP in project initial stage, we normally can reach some innovative solution for the ‘matter’.

I am Yong (Freeman) Zhang. Email me on y.zhang@139.com or Wechat: freemanwx