Yi Ying Yuen

- Stock procurement for home and lifestyle shop, visual merchandising, partnerships and press relations
- Website design and social media updates
- Design consultations

- Set editorial direction for the print edition of SquareRooms, one of Singapore's leading interior design titles.
- Liaised and wrote copy for advertisers.
- Advised on website revamp and online matters.
- Contributed articles to the title and commissioned freelancers.

- Worked as Contributing Editor and Writer for City Living (Gain City magazine).
- Wrote online and print articles on lifestyle, travel, health, food, and decor for Shape (Singapore), Jetstar Asia magazine, Singapore Women's Weekly, Robb Report, Lookbox Living, and SquareRooms.
- Wrote the design press release for The Patina, Capitol Singapore (now known as The Capitol Kempinski Hotel).
- Proofread middle school math textbooks for Singapore Math.

- Proofread, fact-checked and dispatched communications written on behalf of senior management and from different departments at the Bahá'í World Centre.
- Managed a team of 4–7 members.
- Provided training in house style, grammar, proofreading and software usage for new members and staff joining other sections.
- Participated in testing a document management system developed in-house and provided technical support for members in the section.

Additional activities:
- Was a member of the Art Show team and put together two annual art shows.

(Contract Position)
– Assigned, edited and wrote stories for Shape, both online and in print. Oversaw the execution and launch of advertorials.
– Pitched sales and marketing ideas, worked on collaterals including award decals and the media deck.
– Represented Shape at events and client meetings.
– Contributed to Shape's social media accounts (Instagram, YouTube and Facebook).

(Contract Position)
- Writing and editing articles for SquareRooms.
- Curating spaces to feature and styling product and home shoots.
- Representing the magazine at events and working with industry partners on their launches and goals for the year.
- Working with sales and marketing on advertising and promotional materials.
- Working on SquareRooms' site revamp and contributing to the title's social media accounts (Instagram and Facebook).

Additional duties:
- Wrote and edited IdealHomes, an annual publication by SquareRooms. I also pitched ideas for Key to Your Home 2015, an in-depth guide to home renovating.

After joining Singapore's number one youth title, the magazine achieved year-on-year increases in revenue. In 2013 Teenage's revenue was 55% higher than in 2012, earning the team an eight-day incentive trip to Korea.

Responsibilities:
- Setting the annual and monthly editorial direction, packaging and ensuring content is relevant, engaging and fresh for readers
- Editing, writing, fact-checking, pagination and overseeing layouts.
- Representing the magazine and liaising with clients and industry partners.
- Hiring and managing editorial staff and interns.
- Working with sales and marketing on branding, events, pitches and creative buys.
- Managing social media accounts.

Additional duties:
- Contributed to special projects including publications for Republic Polytechnic and Nanyang Polytechnic. Wrote articles for interior design magazine SquareRooms and architecture/interior magazine d+a.

Covered the beauty and nutrition beat at Singapore's only women's fitness magazine, advising readers about the latest trends and news through relatable, easy-to-read, practical and visually impactful articles. Also contributed several articles for the Travel section.

Wrote for the beauty beat at Singapore's leading fashion and beauty title, covering the latest breakthroughs and trends for the mag's forward-thinking and well-informed readers. During my time at Female, I also frequently attended press trips to cover the biggest launches in the beauty industry.

Covered the latest beauty trends and tips for the teenage audience. Interviewed and wrote about international celebrities when opportunities arose.