-
Marketing Executive / Designer
Brooklyn, NY
Jan 2013 - Present (11 years 9 months)
• Marketing Planning: Oversee planning and business analysis activities to support all initiatives and strategies cross-functionally across all marketing channels.
• Cooperated with departments and managements to develop marketing strategic plans for long term or short-term business objectives.
• Built innovative business plan, and promotional campaigns, execute, monitor and evaluate the progress.
• Project Management: Coordinated with various internal and external entities to execute promotional activities. These entities included internal sources such as accounting, legal, and business management.
• Coordinated and executed trade shows, industry events, and charity activities to drive market enthusiasm and brand awareness.
• Communicated externally, handled public relations and developed campaigns that apply to various media, online marketing, print ads and other communication methods.
• Marketing Design: Conceptualize, construct, and design for print and digital advertising / events materials. Such as flyers, magazine ads, packaging and social media, etc.
• Liaise with branding manager, designers and sales team to create marketing campaign and artworks and approvals; maintain steady workflow, and monitor ongoing projects.
-
Promotional Event Planning
Marketing Planer
2005 - 2006 (1 year)
Supported the planning and execution of celebrity performances, concerts, and press conferences to include the Norah Jones 2005 Taiwan Tour and the Ondekoza Tour of Taiwan. Performed financial feasibility analyses for all events based on given budget requirements to ensure company profitability as well as customer value generation. * Client Prospecting: Conducted extensive market research and due diligence on potential customers to generate high quality leads for the firm. Contracted numerous high profile clients by utilizing existing networks and by following up with effective propositions.