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Architect Rebranding Project
Chilean architect Alejandro Aravena is perhaps the most socially-engaged architect to receive the Pritzker Prize. Far from the usual aesthetically driven approach, Aravena explains that “We don’t think of ourselves as artists. Architects like to build things that are unique. But if something is unique it can’t be repeated, so in terms of it serving many people in many places, the value is close to zero.” (https://www.archdaily.com)
His designs are pratical, unpredictable and built with simple shapes like square and rectangular blocks. asymmetrical and beautiful.
