Keith Xianrong Zheng

• Manage the design, development and implementation of new product projects in line with company’s NPI process. Ensuring projects are conducted in order to establish a ‘best value’ return on investment whilst working within parameters.
• Working alongside the engineering team and raise Critical Path Analysis (CPA) to ensure feasibility of the design. Assessing prototypes and working with cross-functional teams to solve problem.
• Maintain professional working relationships through regular contact with all stakeholders and suppliers.
• Attending focus groups to understand functionality and consumer needs, monitor competitors and trend research, attending inspiration trips and Trade Fairs.

• Engage in creative design and engineering development for new products development.
• Manage & design projects for manufacturing (includes: technical drawings, QC documents, BOMs etc.).
• Project management, actively manage all aspects of a project: scope, risks using FMEA, schedule, budget, quality, communication, with supplier/factory (China, Hong Kong & Taiwan), all on a daily basis.
• Liaising with Brand Manger, Procurement, Marketing and QC department on new product launch.

Engage in creative furniture design work and trend studies.

Collaboration Project
• Design a home office desk and mobile storage solution. (Range: BURO)

Collaboration Project
• Close participation with Barrows (a trade environments design firm)
• User experience studies and product placement studies (marketing and point of sale research)

• Engaging with Brand and Marketing teams of client to ensure that all assets conform to brand guidelines. Ensure design standards are adhered to and maintained with regular monitoring of and quality control of its products/services.
• Project management, actively manage all aspects of a project: scope, issues/risks, schedule, budget, quality, communication, team and client relationships, all on a daily basis.

Collaboration Project

Product / Graphic Designer
• 75th Anniversary Phone Graphic Design
Product Designer
• C330 Mobile Phone Casing (using metal IML technology) / Graphic Design
Research & Development
• Communication Device Trend Projection of future mobile phone usage & technology

• Home Research Project 2004

• Product styling, working closely with mechanical engineers on manufacturing considerations