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Online Fashion Retail, Brand Management, US, Asia
Winnie Puah
Los Angeles, CA
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Education
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Apparel Industry Management Fashion/Apparel DesignFashion Institute of Design & Merchandising2013 - 2014The Apparel Industry Management Program equipped students for eventual ownership and/or management of a global fashion manufacturing company. The program combines creativity, business knowledge, and computer technology, involving the student in all phases of product innovation, line development, global sourcing, production planning, technology use, sales management, financial control, and global human resources management. The curriculum stresses the importance of leadership, teamwork, creativity, and effective communication in decision-making from the visionary development of the initial concept to the delivery of the finished product.
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Master of Business Administration (MBA) Business, Management, Marketing, and Related Support ServicesUniversity of Adelaide2009 - 2011The University of Adelaide Business School is AACSB Accredited. Advancement of Collegiate Schools of Business (AACSB) Accreditation standards challenge post-secondary educators to pursue excellence and continuous improvement throughout their business programs. AACSB Accreditation is known, worldwide, as the longest standing, most recognized form of specialised/professional accreditation an institution and its business programs can earn. The University of Adelaide is also a member of Australia’s Group of Eight (Go8) Universities. The Go8 is an elite coalition of leading Australian universities, intensive in research and comprehensive in general and professional education.
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Bachelor of Arts (BA) Psychology & Social WorkNational University of Singapore1999 - 2002
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Temasek Junior College1997 - 1998
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Dunman High1993 - 1996
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Experience
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Online Fashion RetailAshburyMall.comDec 2009 - Present (15 years)ASHBURYMALL.COM, founded in Jan 2010, mark the beginning of new chapters in blog shop culture. As a new concept virtual mall that promotes cult fashion style, it is a direct reflection of the Haight-Ashbury street, a one-of-its-kind fashion district in San Francisco. No Boundaries, No Limits & No Restrictions, ASHBURYMALL.COM aims to revolutionalize the blog shop arena with the same Haight-Ashbury spirit, bringing online fashion, photography and models to the next height.
With a facebook page setup on 22 Jan 2010, ASHBURYMALL.COM has already attracted 25000 fans in merely 6months! No other e-commerce site is able to achieve this amazing popularity within such a short time frame.
Seeing is believing. See it yourself at www.ashburymall.com -
Sales DirectorSavills ResidentialSep 2011 - May 2012 (8 months)Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis.
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Brand ManagerAuric Pacific MarketingJul 2009 - Dec 2009 (5 months)Brand management of international F&B brands for both the consumers and foodservice markets in Singapore, including USA McCormick condiments, Australia's GFI - Goodman Fielder dairy products (e.g. Meadow Lea), USA McCain foodservice products, and New Zealand's NuzeaBee Honey products.
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Regional Asst Brand ManagerL.D. WaxsonMay 2008 - May 2009 (1 year)Regional brand management for beauty household brands Bio-essence skincare and Ginvera body/hair/skincare in HK, Taiwan, Thailand, Vietnam and Myammar.
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Brand ExecutiveNestle SingaporeFeb 2006 - Oct 2007 (1 year 8 months)Assisting the Business Manager to plan, organize & implement marketing plans, PR strategies, CRM program, sales & trade activation, demand forecast, as well as R&D for Infant Nutrition products.
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Marketing & Events ExecutiveNikken Wellness SingaporeNov 2004 - Jan 2006 (1 year 2 months)- Assisting the Managing Director in setting up the Singapore marketing division.
- Holding key marketing and events organizing role for business development of the series of products in nutrition, skincare, healthcare devices, environmental enhancement devices and apparel & accessories. -
Patient Advancement ExecutiveNational Kidney Foundation SingaporeOct 2002 - Oct 2004 (2 years)- Managing and promoting the Kidney Dialysis Treatment Program to the public.
- Increasing public awareness of program (achieved 80% increase in enquiries for admission).
- Assisting patients to transient successfully from the admission to the recovery stage of integration back into the society.
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Skills
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Elsewhere on the Web
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On Coroflot@winnie_puah, member since 2013
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Following 4
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Followers 1
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