Wiki Lai

- Design packaging for all Home Decor/Outdoor/Garment items. Including Moon Apparel, Pure Alfred Sung, and Alfred Sung Home.
- Prepare technical specs for decor, bath, bedding, and furniture to achieve the final product look
- Produce concepts, worked-up designs and samples for presentation to customer
- Create and develop full “repeat” patterns, prints and graphics for use on Home and Fashion labels
- Create and develop artwork for embroideries, badges and placement prints
- Responsible for layout of magazine pages under the direction of the Creative Director as well as the development of other promotional projects
- Communicate with sourcing team, revise and modify tech specs for production.

- Design marketing materials and packaging for various clients including Target US, Loblaw, Sears, KMart, Canadian Tire, etc.
- Design and prepare millwork drawings for the production department
- Produce high-quality design mock-ups and use these mockups to give presentations to clients of creative solutions
- Develop and design product packaging from die-line stage to press
- Designed packaging that promotes brand identity and translates into effective marketing
- Provide support to the marketing team through the use of graphic, package, label design and production initiatives
- Assemble files to meet prepress and print production specifications and timelines, as well as approve printer proofs for colour and accuracy

- Generated creative advertisement campaigns: Designed tags, brochures, visual displays
- Prepare technical CADs for the development of the digital garment specification used for production
- Responsible for the visual display stand, as well as the visual merchandising for the company booth in all trade shows managed
- Designed personalized POP for key accounts include: Mark’s Work Wearhouse, Costco, Forzani Group Ltd.
- Attend trade shows on behalf of the company to promote new and upcoming products. (NSIA Show, Toronto Gift Show)
- Handled all other enquiries; handled cost-creating wholesale prices & price lists based on FOB prices