Ryan White

- Merchandising
- Market Research
- Product Sales Analysis
- Product Briefs
- Line List Creation/Maintenance
- Product Development Calendar up to delivery to production
- Product Design
- Color/Graphic
- Oversee Development Timeline, work with Developers on Fit, function, etc.
- Work with Marketing, Sales and Ecomm to develop educational tools for international sales force
- Assist in photo shoots and go-to-launch strategy with Ecomm.

Senior Product Designer for Cycling Apparel and Accessories for Pactimo in Denver, CO. I deal with all aspects of design for our technical and casual product from trend research through technical drawing, development assistance and graphics.

I provide a range of Design and Development services with a focus on research and empathetic design. Specializing in Lifestyle & Active Apparel, Headwear, Socks & other Softgoods.

Services offered include Market Research & Trend Presentations, Conceptual Sketching & Design, Technical Design, Applied Graphic Design, Textile & Trim Design, Product Development, Sourcing.

Current & Past Clients Include:
• Ministry of Supply
• Tracksmith
• Capo Cycling
• Wells Lamont
• McGarry & Sons
• ‘47 Brand
• Fat Chance Bikes

Cavallino Group was a motor sport merchandiser specializing in providing premium apparel, softgoods and accessories for teams and fans of F1, Indy Car Racing, Tudor Racing and many other motor sport groups. My role was that of design researcher, designer and developer.

Designed and assisted in development of in-line selection of tees, mid layers, outerwear, headwear and accessories.

Visited the Joe Gibbs Racing team to research and design apparel and headwear for the 200+ person support crew.

Apparel & Accessories Designer for licensed sports fan product. During my time with ’47 I moved through graphic production to headwear design and apparel design. This path lead to being the key designer on new concepts, including the “Forward” activewear collection, outerwear program, and sock program.

Forward Collection: ’47 needed a collection to compete with Nike, Adidas and Under Armour in the “active” space. I was charged with researching, merchandising, designing and developing textiles and trims to create an “Athleisure” collection. I developed a Pima Cotton & Polyester blend material in jersey and frech terry that were beautiful to the touch and helped to wick moisture & resist bacteria growth. I paired this fabric with key trims and design features to call to a more active aesthetic and feel, creating a collection that successfully allowed ‘47 to enter and compete in the “active” market.

Sock Collection: Similar to Forward, ’47 wanted to enter the sock market, dominated by Stance. I worked with a sock merchandiser to design and develop a large collection of socks that could be customized for our customers (teams). This work included learning the ins and outs of sock manufacturing and the opportunities and limitations available for design and customization. The collection has since expanded to a Men’s, Women’s and Kid’s collection of over 40 sock styles.

Headwear: During my 4.5 years with ’47 I designed and developed over 1,000 headwear styles. Our design team was set up so that all designers were in charge of research, design, embellishment design, textile & trim development, cap development, and even monitoring final samples in-factory (China) for final production. Headwear ranges from simple woven ball caps, to intricately knit winter caps. I also began a program of technical headwear to compliment the Forward Collection.

Primary Responsibilities
My primary responsibility and job title at Landry's Bicycles is Sales Associate. My position at Landry's Bicycles in Boston includes handling sales, customer service, and was recently involved in starting up social media marketing for the shop. Being in such a high volume retail

Duties included design of the Duke University Lacrosse Jerseys (Spring 2008 season), Field Hockey stick graphics, “Menace” line of Lacrosse protective equipment (Gloves, Arm Pads, Shoulder Pads, Rib Pads), Mens Lacrosse shaft graphics, Lacrosse head initial head conception.