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'47 Shift. Active Apparel

'47 Shift is the embodiment of the belief that every person from the lounger, to the athletic deserves to have the most comfortable clothing possible. It is derived from the burgeoning "Athleisure" concept in which active apparel attributes are applied to a casual piece of apparel to achieve both daily-wear style in addition to added function.

This project was the culmination of a year of development in materials, silhouettes and graphics and will be available in stores for Spring/Summer 2015.

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Ryan White
Head of Product, Cycling Apparel and Accessories Denver, CO