Abby Wentzel-Elison

Designed and developed various websites for small business and non-profits
Built projects in compliant HTML5/CSS3 as well as customer PHP/CSS templates in various CMS environments
Created custom business logos and additional web graphics to incorporate into projects

Redesigned and developed corporate website which resulted in doubled organic traffic, 120% increased lead generation and 6% lead conversion in last 9 months.
Implemented and integrated current website with marketing platform, building blog subdomain, rebranding domain platform assets to align with corporate design, incorporating keyword tracking and additional SEO and increasing domain ranking in as little as 3 months
Rebranded and designed corporate email marketing campaigns, updated templates to be mobile responsive and increased click-through rates by over 10% (tripled in number)
Created more than 200 individual print advertisement pieces for retailer marketing programs used by more than 3000 independent retailers
Designed multiple corporate publications, including promotional materials and annual catalogs

Designed and developed educational website (Grade 6-12) which published recent Department of Geosciences research, as well as project logo and additional print promotional materials
Designed, developed and maintained College of Education website, including 12 separate department, office, institute and off-campus portal sites
Designed and built a registration database and user permissions-based interfaces for state wide program
Designed more than 500 document templates for use by over 750 education professionals across the state