Ajith Kumar

- Drive creativity and improve the user experience by designing extremely simple, effective, and elegant flows and interfaces
- Conduct user testing, prototype and iterate to create highly efficient user-centered interfaces and experience
Use qualitative and quantitative data to make design decisions and suggest new research
- Lead the process of design from problem exploration, framing, ideation, iterative development, delivery, and maintenance
- Direct and verify concept decisions for user experience with user testing methodology and existing data
- To understand and balance consumer and company priorities in order to achieve desirable, feasible and viable solutions
- Work closely with User Experience designers, product managers, engineering, marketing and leadership in a highly collaborative environment
- Do design audits to ensure that the product conforms to the Design Framework System
- Collaborated with Test Automation Engineers to produce rapid User Experience iteration via automated diagnostics
- 90% reduction in request execute time

- I contributed to redefine the brand and discuss different ideas to improve the design framework
- Research and development of technical prototypes that involve new features or technologies of products. - Designing the main website layout based on user research and user personas
- Designing and optimising reusable language systems and modules to ensure scalability to meet design requirements
- Engage in the development, optimization and exploration of new technologies to enhance the quality and effectiveness of the user experience
- Created an enhanced end-user experience by applying design thinking methods and it leads to a 3X improved website performance

• Create human-centred design, planning and conducting user research, usability studies, A/B testing, rapid prototyping, and can address usability and accessibility concerns.
• Visual Designing to bring a good understanding of visual hierarchy, grid systems, and typography
• Create wireframes and prototype at various levels of fidelity
• Deliver cutting edge campaign designs for product and brand marketing
• Provide expert creative direction, concept development, and production oversight
• Coordinated, created, and scheduled content, designs, and periodic updates to the company website.
• Bring in exciting artistic and advertising concepts to fruition
• Report directly to the Head of the design studio and manage a team of designers and artists

• Shape the visual identity for CIGNEX Datamatic’s core tools and pages whilst ensuring the consistency and quality of the brand’s look & feel.
• Maximized system performance, enhancing the end-user experience by applying iterative back end development updates.
• Work closely with UX designers, marketing, and brand teams to constantly evolve and improve our standards.
• Develop new website design of the organization that encompassed all of the business units, ensuring consistent brand experience for the customer
• Conducted unit testing to deliver optimal browser functionality.
• Develop clear and effective user interfaces to achieve both product and business goals.
• Increase web presence and online reputation by regularly updating the company website

Provide creative vision and art direction for the development of artwork for various clients across the globe. Expertly develop corporate brands and adhere to individual company guidelines.

• Create various design projects from concept through to print-ready artwork.
• Design Logos, Package designing, Label designing, Brochures, magazine designing, Greeting cards, Leaflets, Posters, Paper ads, Display Boards, Banners, and Hoardings for corporate.
• T-shirt designing and online sign designing.
• Design the main layout for websites and convert them from PSD to HTML.
• Create Flash banners and E Tags for online promotions and campaigns.
• Create promotional materials, corporate IDs, print and digital graphics/marketing for a diverse range of consumables

I joined as a graphic designer/pre-press artist.
Got hands-on experience in Magazine designing, Package designing, etc

• Responsible for uploading final artwork to the client after verification and pre-press activities.
• Develop design documents and provided estimates for the client requirements
• Design Page layouts, screen designs & various graphics elements