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Graphic Designer
Wasif Javed
Abu Dhabi, United Arab Emirates
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About
As a multi-disciplinary designer with more than 11 years of experience in Art Direction and Creative Designing for a local and multinational advertising company in Pakistan and the Gulf Region.
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Education
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Certificate UI/UX DesignCalifornia Institute of the Arts2021 - 2022The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps.
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Bachelor of Arts Communication DesignNational College of Arts2004 - 2008Apply critical thinking and utilize effective research methodologies in the study of communication strategies and their social, cultural, and historical contexts. Engage in the design process through conceptualization, experimentation, and self-evaluation while developing theoretical and technical versatility and proficiency. Reflect the diversity of the constantly evolving field of graphic design with an emphasis on regional and global context and development.
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Experience
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Graphic DesignerAbu Dhabi MediaAbu Dhabi, United Arab EmiratesSep 2017 - Present (7 years 2 months)• Responsible for conceptualizing ideas and ability to craft concepts across multiple brands of AD Media (Abu Dhabi Tv, Emarat Tv, Radio, National Geographic Arabia & Majid)
• Produce high-quality output and implement brand guidelines through the breadth of the organization includes Logos, Print Media, Social Media & Website Content, POS exhibitions, and Merchandise
• Developing a creative design for a variety of platforms, Events, Book fairs, and Building graphics
• Re-touching images after photoshoots & Image manipulation
• Creating design for website interface & UI elements
• Conceptualizing design for Internal emails & annual events
• Attention to detail creating guidelines, localizing and extending assets
• Work in close partnership with Creative Manager and support teams throughout to get the quality output
• Supporting teammates to ensure to meet deadlines
• Improve skill set and look for better ways to achieve my tasks
• Basic knowledge of HTML and CSS -
Graphic DesignerLamarq InternationalDubai, United Arab EmiratesJul 2014 - Sep 2017 (3 years 2 months)• Developed creative design for packaging and branding
• Developed print materials such as brochures, banners, and signs
• Applied creative expertise to present marketing concepts
• Completed in-depth product design tests with help of different software, models, and design systems
• Coordinated, created, and scheduled content, designs, and periodic updates to a company website
• Created designs for both online and offline platforms
• Created digital image files for use in digital and traditional printing methods
• Used multiple tools to develop product mockups, prototypes & presentations -
Art DirectorORIENTm McCann EricksonLahore, PakistanMay 2012 - Jun 2014 (2 years 1 month)• Anticipated design issues and proved to be proactive in developing effective solutions
• Carefully prepared all design layouts into prepress files for offset, web, and digital printing
• Researched industry trends and evaluated competitive products
• Developed creative design for packaging that includes mockups and branding -
Associate Art DirectorOgilvy & MatherLahore, PakistanMar 2010 - Apr 2012 (2 years 1 month)• Conceptualized and developed graphics for Glow including print Campaigns and TVC.
• Completed final touches for projects such as images sizes and font selection
• Designed website layouts, templates and unique branded looks
• Designed Sim Cards and Sim card Catalogue
• Developed, implemented, and managed marketing and design of Warid Corporate Ads
• Developed collateral such as display, marketing, and packaging materials to support product branding strategies
• Developed print materials such as brochures, banners, and signs
• Created designs and collaborated with technical team to complete projects
• Applied creative expertise to present new marketing concepts
• Employed design fundamentals when selecting typography, composition, layout, and color in design work -
VisualizerOrient Advertising Private LimitedLahore, PakistanMar 2009 - Mar 2010 (1 year)Developed press and outdoor designs for Sony, Haier, and Suzuki.
Prepared successful campaign pitch for Bata.
Designed and developed content for Orient Express, the official newsletter of Orient Advertising -
VisualizerEvernew Concepts (a dentsu associate)Lahore, PakistanFeb 2008 - Feb 2009 (1 year)Created designs for press ads & outdoor for Nippon Paints, Honda, ChenOne, Stylo, & WorldCall.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@wasifjaved, member since 2011