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Digital Experience Design Lead
YALE UNIVERSITY
New Haven, CT
Apr 2019 - Present (5 years 8 months)
Digital Experience Design Lead at Yale University Library APR 2019 - Present Responsible for the User Experience of the Yale University Library website system. My responsibilities are focused on User Experience, Branding, look and feel and more. The Yale Library is the third largest library in the country.
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Yale University Library
Responsible for the User Experience of the Yale University Library website system. My responsibilities are focused on User Experience, Branding, look and feel and more. The Yale Library is the third largest library in the country.
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Senior UX/UI Designer
NEW HORIZONS LEARNING SOLUTIONS
Bloomfield, CT
Jan 2018 - Jan 2019 (1 year)
Senior User Experience designer tasked with taking the award-winning off-line Software Education Giant and helping change their business to a completely online application that can be taken from anywhere.
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Senior UX/UI Designer
NUMBERFIRE (acquired by FanDuel)
New York, NY
Jan 2017 - Dec 2017 (11 months)
Responsible for defining the look, feel, layout and interaction details of digital products for NumberFire and their partner brands. Spent an entire year working hand in hand with NBC Sports to redesign RotoWorld, their premier Fantasy Sports Editorial site.
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Senior UX/UI Designer
SPORTS ILLUSTRATED
New York, NY
Aug 2015 - Jan 2017 (1 year 5 months)
Senior Visual and Experience designer for both Mobile and web applications at Sports Illustrated, Golf.com, and SIKids.com. Lead the entire redesign of SportsIllustrated.com and its numerous sub-brands from scratch to much critical acclaim.
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VP Creative Design
CONTINUITY
New Haven, CT
Nov 2014 - Jun 2015 (7 months)
As VP of Creative Design, oversee all creative efforts for the organization. I established and created the look and feel and brand for this young Tech startup. Day to day responsibilities combines both online and offline brand direction as well as strategy within our products and company direction. This includes Application UX/UI, marketing materials and overall creative production throughout the company.
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Creative Lead
ESPN
Bristol, CT
Dec 2005 - May 2014 (8 years 5 months)
Lead Creative for ESPN Fantasy Sports for over 8.5 years. Concepted, wire-framed, prototyped and set the direction for all of our games on both mobile and desktop platforms. I developed innovative navigation systems, interface designs, typography, and page layouts for mobile and web packages and other interactive media. In addition to that, I led creative direction on all branding, look and feel and logo work for the entire ESPN Fantasy platform. In my tenure, ESPN became the number one Fantasy gaming site in the world and accounted for over 35% of all traffic to ESPN.com.
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Creative Director
CASUALCORNERGROUP.COM
Enfield, CT
Jan 2003 - Dec 2005 (2 years 11 months)
As VP of Creative Design, oversee all creative efforts for the organization. I established and created the look and feel and brand for this young Tech startup. Day to day responsibilities combines both online and offline brand direction as well as strategy within our products and company direction. This includes Application UX/UI, marketing materials, and overall creative production throughout the company.
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Senior Art Director
FRY MULTIMEDIA
New York, NY
Jul 2000 - May 2002 (1 year 10 months)
Development of visual designs synergistic with the user interface, information, interactive designs, current technology, and client requirements Design tasks include Wireless hand-held application interface, Internet application interface, Website, Promotion, and advertising design. Manage client communication through all phases of development process Work with the team of engineers, Product Management and Production to ensure prompt delivery and development of creative briefs, goals and concepts, competitive site analyses, user interface designs, and branding characteristics. Conduct and lead internal and client creative reviews. Manage and train a team of junior creatives.
Clients Include: Best Cellars, Coach, Cornell University, Godiva Chocolatier, Growing Family, New York Mercantile Exchange, Ragú, The Sporting News, Waterworks, Waterford, Wishbone
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Co-founder/Creative Director
CYBERRETAIL.COM
Carlstadt, NJ
Jan 1999 - May 2000 (1 year 4 months)
Oversaw and led all company branding including Advertising, Promotion, Direct Mail, Interactive extensions, Site Design, Sales materials, media kits, and Trade Show kiosks and materials. Created Company’s digital imaging standards and Pro-IPO materials.
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Art Director
EAST WEST CREATIVE
New York, NY
Jul 1998 - Feb 1999 (7 months)
Created promotional pieces for packaged goods that included youth-oriented cereal box designs and package designs for the adult foods and beverages Company recognized and highly ranked in Promo Magazine' s Top 100 in 1999
Clients Include Cool Whip, Jell-O, Johnson & Johnson, Keebler, Kraft Foods, Oreo, and Post Cereals.
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Senior Designer
YOE STUDIO
Apr 1997 - Oct 1997 (6 months)
Created initial creative concepts for logo designs, style guides, magazines, toys, store displays, and product lines.
Clients Include Cartoon Network, Goosebumps, Zamboni, Big Boy, Rugrats, Nickelodeon, Time-Warner, Richard Simmons, Bazooka Joe, Steven Spielberg, Hasbro Interactive and Keebler.