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Marketing & Communications Manager
Egypt
May 2011 - Present (13 years 5 months)
•Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.
•Demonstrate competencies in writing and successfully executing multiple business plans.
•Developing digital marketing plan and execution (specifically email, search & display Ad campaigns) to ensure traffic and conversions from our online efforts to our e-commerce website.
•Direct coordination with the Content, Operation teams, and other stakeholders to ensure that the Social Media and Community activities are supportive and in line with the overall Marketing Strategy and Objectives.
•Management of the social media campaigns and day-to-day activities; ranging from daily posting plans, online advocacy, developing editorials, promotions, social media advertising, contests, etc.
•Responsible for creating analytic reports including data on visitors, locations, bounce rate and user experience feedback for the websites.
•Monitoring trends and uses of the newest social media tools, applications, and software. Also, adopting international best practices to ensure the tools utilized are up to date and ahead of market standards.
•Budget management, verified track record on delivering all marketing activity within the agreed budget.
Key Achievements:
• MMT 2012-Johannesburg & MEFTEC 2012-Dubai: Managed both trade-shows establishing
outstanding organized time and budget management.
• Increased website traffic by 60%: Started a corporate search engine optimization program and
increased exposure for all major company products and solutions.
• Directed a complete Web site redesign for www.citglobal.com-www.mobidiv.com-
www.citvericash.com: Improved visual appearance of the site and increased time spent by
visitors. Established reports to measure online performance.
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Creative Manager
Jan 2009 - May 2011 (2 years 4 months)
• Created designs, concepts, and sample layouts based on knowledge of layout principles and
esthetic design concepts.
• Lead brainstorming sessions; met with team members; conceptualized ideas; and assigned
projects to staff working with account executives to ensure clients’ needs are met; ensured
projects were on schedule.
• Responsible for ensuring the quality of each project and that it is completed on time and within
budget.
• Researched new software and design concepts.
• Reviewed final layouts and suggested improvements as needed.
Key Achievements:
• Designed BLT (Below the Line) corporate collateral material: Designed corporate collateral
material for well known Handset Mobile Vendors and operators (HTC, Samsung, Acer, and
Motorola).
• Noor-Samsung UI (user interface): Designed and implemented Noor-Samsung UI lifestyle bouquet
of applications.
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Senior Graphic Designer
CIT Global
Apr 2006 - Jan 2009 (2 years 9 months)
• Managed multiple projects/tasks of varying complexities, meet deadlines and work well under
pressure.
• Designed corporate collateral material for well known Handset Mobile Vendors and operators
(Samsung, Acer, Huawei, and Motorola).
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Graphic Designer
Creative Bubble
Jan 2003 - Dec 2005 (2 years 11 months)
• Responsible for creating design solutions that have a high visual impact.
• Met with clients and account managers to discuss each project's requirements.
• Developed design briefs by gathering information and data through research.
• Out-of-the box thinking to create new ideas and concepts.
• Worked as part of a team, which included printers, copywriters, photographers, animators,
illustrators, other designers, account executives, web developers and marketing specialists.