Vyasateja Rao

Vyasateja or VT as he is better known as, is an industrial designer specializing in product experience. Since moving away from corporate design in 2013, where he had the opportunity to work with large fortune 500 companies and leading design studios, he has worked globally in the US, HK, China, Korea, Taiwan, Singapore, and India where he founded Analogy. Formed from a deep appreciation and personal affliction to metaphors and examples to inspire creativity, analogies became a passion for VT to create surprising and interesting results. After graduating with a Masters in Industrial Design from North Carolina State University, USA in 2007, VT lived and worked in the US, before traveling around the world collaborating on various projects. As a teacher helping students with visual communication he has helped many students understand the importance of contrast, surprise, and hidden artifacts in Design. He has received international design awards and patents, including the industry, IBDC, IBD award, Singapore Design Award, and currently, VT designs for various global clients such as Panasonic, Amazon, Marvel, Cellairis and other leading companies who are passionate about creating breakthroughs in product and user experience. He also collaborates with numerous start-ups from the US, Asia, and Europe. His projects are featured in leading international design blogs. VT's foremost interests are based on creating interesting new avenues in how products are experienced by people and the underlying emotions that are triggered. His work and experiments continue offline when he has time to explore various different places and is a big advocate of global design, drawing inspiration from cultures around the world. With Analogy, he plans to create a diverse and well-rounded ensemble of specialists and is focussed on creating a studio culture that is respectful and observant of various cultures globally.