Raini Vu

- Partnership with Copywriter ( ACD), Group Account director, media director to lead the creative proposal for RFP both local and regional levels. - Hands-on key asset execution : key visual , storyboard, video production.
- Planning for BAU ( retainer clients) always on content plan + visual direction.
Management duties:
- Make sure the creative quality both copy and art from execution team.
- Coordinate with others department to manage workload and assign tasks - Keep track of current project and problem - solving with issues occur.
Clients
- Sapporo Asia, Equals and Whole Earth, TetraPak, Vinasoy....

Dinosaur Vietnam, a digital creative agency. We believe a small group of specialists from various disciplines working together can produce unique creative solutions that can transform businesses.
Participate on creative process from analyses brief to production.
- Work closely with Strategic planner to build creative strategy and campaign planning
- Partnership with Copywriter; lead graphic designers, content writer to build full IMC proposal
- Supervised production house on art direction for TVC, KV shooting to make sure reach right direction and meet client's quality expectation . - Lead designers, content writers to build social campaign from planning til execution. Quality check and keep track on timeline.
- Daily managements on work load, absences.
- Recruitment, Training, Motivated staffs.
Clients
PUBG Mobile , DAIKIN, Sendo, GRAB, TH, NUVI, Điện Máy Xanh, KienGuru.....

Adtima is No1 Mobile Publisher in Viet nam with 55+ Monthy active users. Adtima owns top online platform across Vietnam passion points Zalo
( #1 messaging app) , Zing news and Báo Mới ( #1 online news platform) , Zing mp3 and Zing Tv ( #1 music streamming and video demand).
Client: Wide Range of brands under Cocacola , Pepsi, Nestle, Samsung, Unilevers, Masan, NutiFood, Heineiken, OMO, KinhDo, Similac, LG....
As a Creative Director, Vu has responsibility to run creative department 14 members and reports directly to General Managers ( BU of Zalo):
- Working closely with other Head of department to form new business vision/stratergy for Adtima. Creative Director involved in Adtima revolution from publisher fundamental to creative consultancy within Adtima Ecosystem and other digital channel.
- Recruit, restructure in order to form a new creative team with creative agency Model ( Art Director, Copy writer, designers) within new company vision.
- Build creative internal and external process and creative brief template which helps strengthen creative department roles.
- Participate / Hands on projects from Analysing brief, brainstorm with account and planing team for creative Stratergy, Big concept, campaign framework. Guiding copywriter and designer on Visual idea and proposal writing.
- Client facing: Brief taking, Present, brainstorming and client satisfaction management.
- Initiate proactive idea packaging for occasion, product features idea in order to create business oppotunities.
- Daily tracking, manage work load with Design Team Lead and Copywriter team lead in order to ensure deadline and project quality. Solving traffic issue.
- Yearly evaluation and promotion plan for team members. Together with team members build OKR and KPI for department.
- Workshop / Training section quaterly to upgrade team knowledge skills and enhance team spirit.

Part of the WPP Group, Geometry Global has a strong agency network in USA, Europe, South America, and across Asia. In Vietnam, we have 2 offices (in HCMC & Hanoi) and operations nationwide. Geometry is the world’s largest brand activation agency, with over 60 offices worldwide. We help brands thrive in an omni channel world, by changing and shaping people’s behavior at pivotal moments along the purchase decision journey. We are experts at shopper marketing, in both physical retail and e-commerce; & experiential marketing and activations.
Client: Retainer of British American Tobacco brands (555, Craven A, Whitehorse, ARA cambodia), Electrolux, Honda...
Associate creative Director (ACD) directly reported to Executive Creative Director( ECD) and took roll of team players with 10-12 members ( CopyWriters, Art Directors, Designers)
- Meet with the Account and Strategy Team to discuss the client requirements
- Work closely with the ECD to assign creative team members to work on creative briefs with full oversight of projects in the team
- Recognise the importance of understanding the client’s business, product or brand in order to deliver creative solutions which are relevant to the client’s business / brand
- Plot pivotal ideas against the Purchase Decision Journey (PDJ) offline and online, driving technology and innovation across the different journeys
- Work with production house to produce photoshoot, video shoot, music/ product lauch events.
- Work with Creative Director to build, manage and develop team members’ careers ‐ identify opportunities for growth
- Provide regular constructive feedback to direct reports
- Inspire and encourage creativity
- Regularly interact with members of creative team to check the status on current projects and assign new projects
- Ensure creative teams deliver creative solutions to deadlines and within the scope of the budget

Drcom Asia is an independent life science marketing specializing in promoting digital discussion. From global campaign communication to local digital innitiatives, we build community though enhanced and personalized interactions. We do this with our innovative multichannel stratergy and unique solutions custom made for your specific needs:
Clients: AstraZeneca, Abbvie, Bayer, Boehringer Ingelheim, Lilly, Lundbeck, MSD, Mundipharma, Mead Johnson, Procter&Gamble, Novartis, Sanofi and others.
As a Creative Director, Vu performed as right handside with Executive Creative Director, he managed team 20 members ( Art Director, Design- er) at Asia head quarter office ( in Vietnam).
- Manage the creative process from concept to completion, work closely with multidisciplinary project teams Account, Medical Copywriter, particularly IT teams
- Translate marketing objectives into clear creative strategies
- Lead and direct the creative team in the production of all marketing collateral,ensure visual communication and brand standards are met - Oversee client pitches and proposals, oversee profitability, deliverables, timelines and budgets
- Meet with clients or upper management to explain campaign strategies and solutions
- Daily review Projects, troubleshoot and provide feedbacks to creative teams
- Remain actively involved in hiring and training creative staff
- Manage and cultivate the career development of staff members, including art directors, designers,

As a Senior Art Director
- Vu was assigned on taking medical brief, research, create idea, key visual for full campaign or digital sale app
- Experience in in UI/ UX and application based on HTML to create strong medical presentation application for pharmaceutical representatives.
- Implemented core visual concept to 360 channels: print, event, website, identity, ipad/mobile application Manage, guide and support for graphic designers in exploring, applying, executing idea....
- With creative Director, Vu presented visual concept to global clients via everyday calls.
- Supervising Design team in execution phrase to make sure delivery ontime with high quality.

FCB Saigon is belong to FCB Global, The Advertising Company, with the network and offices in 100+ countries around the world. DRAFTFCB is under one of world leading communication group, Interpublic Group of Company (IPG), granted permission to operate in Vietnam as an Repre- sentative Office of Prakit Holdings Public Company Limited, the leading advertising group from Thailand since September 1994. We have a great team provides the total communication services to great clients both International and Local clients.
Client: NIVEA, OREO, KINHDO, GALAXY CINEMA, SCJOHNSON, 4ORANGES, Eagle Balm...
As an Art Director, Vu Reported directly to creative group Head who manage team include copywriter, Art Director and designers.
- Vu participate on creative Pitching projects from brief , brandstorming to visual creation and even presenting visual idea.
- Responsibile to be hands on with designers to create hand drawing storyboard, key visual, POSM design, packaging design.... - Supervised production house on set shooting TVC, photoshoot, Post production and music/ Voice records.