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BANANA CHIPS
Bana Chips is a snack brand developed by The Fruitsco Vietnam, targeting 12-18 year olds. These flavoured banana chips are true representation of the newer generation who are on the lookout for healthy snacks which are don’t lack the fun. The brand has been designed create a strong bond with the youngsters by being wholesome and fun though their products and communication.
The team has tapped into the cultures such as manga and memes to develop a simple yet wholesome new youth idol who tells things as they are. “Real bananas, have fun” stands out in the overly saturated snack market.
