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Owner, Creative Director
Sainte-Béatrix, Canada
Jan 1995 - Present (29 years 11 months)
Print and web design, copy and technical writing, illustration; advertising/marketing strategic
development; content strategy and development, client training, research and testing (SAAS,
integrations, other digital applications).
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Founder, President
Montréal, Canada
Jan 2000 - Jan 2010 (10 years)
Founder, President from 2000-2008. Responsible for day-to-day operations and creative/marketing direction for this internationally recognized not-for-profit organization created to promote Québec folk music to presenters worldwide. Produced promotional material (CDs, print, web) and music showcases at international music industry conferences; grant writing; administration.
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Instructor
Algoma University
Sault Ste. Marie, Canada
Jul 2002 - Aug 2003 (1 year 1 month)
Summer courses in web development and design – Prepare curriculum and teach one and two-week long courses on website planning, design and development techniques to a diverse group of students in both English and French.
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Principal, Co-Creative Director
Marketing Arts
Sep 1988 - Sep 1995 (7 years)
Design, copywriting, technical writing, illustration, marketing and managerial duties for a company she co-founded. Client industries included tourism, restaurant, high-tech, packaging and publication design, among others.
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Director of Marketing
Watzman + Keyes Information Design
Cambridge, MA
Jan 1986 - Jun 1987 (1 year 5 months)
Marketing director - Developing new business, marketing information design services (software documentation, packaging, corporate collateral) to a high-tech clientele at the very beginning of the burgeoning consumer software/tech industry.
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Director, New Business Development
Robinson Associates Advertising
Boston, MA
Sep 1985 - Dec 1986 (1 year 3 months)
Sought out and signed new clients to one of Boston's hottest advertising firms (Big Brother, Dunkin' Donuts and many more national accounts). Media research and planning, direct marketing, cold-calling and sales presentations.
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Advertising Promotions Manager
Yankee Publishing
Boston, MA
Jun 1984 - Aug 1985 (1 year 2 months)
Advertising promotions manager (Yankee magazine, New England Business, Collectibles, Old Farmer's Almanac) - Develop, write, art direct and produce marketing promotions material to sell advertising in one of America's best-known publications, as well as its family of magazines.
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Associate Art Director
Solar Age magazine
Harrisville, NH
Sep 1981 - May 1984 (2 years 8 months)
Design, production, illustration and art direction for a monthly alternate energy magazine, as well as advertising marketing promotions and design/production for the company’s books division.