Hi, I am Viral Sharma HFI - CUA trained UX designer. I own a professional degree in Applied Arts from Sir J.J School of Arts. I am passionate about Art and have 14+ years of experience in User interface design, Usability Analysis, User Centred Design process, Heuristic Evaluation, Wireframes & Visual design. Expertise in defining and executing design strategy that is built on a deep understanding of user and business needs and the context that surrounds digital experiences. Apart from this have experience in project planning, mentoring junior designers, RFP's, POC's, estimations & resource planning. Have contributed to multiple domains like Marine, Insurance, Banking, Financial, Entertainment etc.