Valerie Franek

Responsible for designing sales tax and accounts payable (AP) accounting features for medium-sized businesses.

Responsible for designing global and mid-market accounting features for +4.5 million global QuickBooks Online users.

PROJECTS
Global Sales Tax
• Redesigned the entire global sales tax experience consisting of 20 screens for users in 7 key markets, including Australia, Canada, France, India, and the UK
• Improved the global sales tax experience significantly, reducing the global sales tax related customer support calls 30% in the first few months after launch

US Sales Tax
• Redesigned the complete US sales tax experience to improve the usability and integrate automated sales tax calculation and e-filing technology from an external partner
• Led the design team in collaboration across 3 time zones to complete the design, user research, and testing for an automated sales tax solution to reduce manual processes for customers collecting tax in +370 locations

Roles and Permissions
• Took the project on mid-way through, getting up to speed quickly, and delivered material improvements to usability while redesigning the Manage Users feature
• Interviewed +20 small business owners while conducting a usability study to design a competitive new feature which enabled customers to customize access to their QuickBooks accounts

Responsible for designing global accounting features in QuickBooks Online.

• Improved the usability of a 1099 form preparation and e-filing tool through a complete redesign, increasing the number of customers completing initial setup and e-file by 46% and reducing customer calls by 37%
• Designed a new BAS E-Lodgement GST sales tax e-filing tool for the Australia small business market, collaborating with an external partner and internal teams globally across 4 time zones
• Designed payroll integration for India mid-market customers, incorporating external partner’s run payroll flow, employee management, and 9 sections of extensive settings

• Improved usability and design of QuickBooks Desktop support site, including license lookup, downloads page, and customer service contact experience.
• Created initial concept designs for global support redesign project.
• Wrote content for several customer-facing projects.

Responsible for designing small business payment tools and payment security features.

• Redesigned invoice creation flow for small businesses to improve the overall usability based on user research
• Designed several concepts to user-test new account security features

• Led efforts to improve seller shipping tools by designing new and improved features, such as label-printing and shipment tracking, and working with partners like UPS and USPS.
• Designed features for international trade and contributed to seller catalog and inventory projects.
• Researched and recommended design patterns for tabs and form buttons.
• Organized internal design review meetings for Selling design team.

• Led multiple phases of site-wide search project, including research and overall design.
• Updated visual design of “request money” flow.
• Contributed regularly to design standards effort, including documenting patterns, consulting, and initiating redesign of internal standards site.

• Managed overall user experience of Yahoo! Store, including customer dashboard and e-commerce tools, informational site and sign-up process, and product tours and demos.
• Designed new or improved features for building and customizing a store, managing inventory, setting up and coordinating shipping, protecting against fraud, cross-selling, advertising, etc.
• Worked with partners, such as UPS, for several integration projects.

• Created HTML and graphics for use in design mockups, templates, product development, and public pages, for products including shopping, payments, search, web hosting, and more.
• Redesigned and developed company public relations site.
• Produced and maintained internal documents and tools for user experience and design team.