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Copywriter for Zappos/6pm.com
Zappos Family of Companies
Mar 2012 - Present (12 years 6 months)
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Copywriter/Editor
Healthways
Feb 2011 - May 2012 (1 year 3 months)
* Write copy for new ad campaigns pertaining to various fitness programs
* Collaborate and brainstorm with designers on fresh and innovative marketing campaigns
* Copy edit all assigned projects including TV commercials, blog, viral videos, social media, direct mail, event posters, event invitations, special promotions, magazine ads and all marketing collateral
* Maintain brand voice and brand standards when producing and editing work
* Ensure accuracy of information and grammar, punctuation, sentence structure, etc.
* Write Marketing and Spirit newsletters for internal communications
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Production Coordinator/Proofreader/Writer
VS Publishing
Nov 2009 - Feb 2011 (1 year 3 months)
* Communicate with clients and sales reps about ads, marketing material and updating artwork and copy for the largest printer and distributor of tourism publications in Central Florida
* Track and ensure deadline is met on every contracted ad and marketing request maintaining Excel spreadsheet and art status as well as placement requests
* Assist in new ad creation, brainstorming, copywriting and proofreading and ensure clients are satisfied with final product
* Manage workflow to graphic design and communicate all edits to art department
* Manage clients, sales reps and design team with all print deadlines
* Write articles and proofread all ads, marketing collateral and editorial, including four monthly lifestyle magazines, one bi-monthly business magazine and five quarterly tourism publications
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Editorial Intern/Freelance Writer
Orlando Style Magazine
Sep 2009 - May 2010 (8 months)
* Write articles on the people, places and fashion in Orlando for upscale magazine
* Assist with magazine layout and graphic design
* Proofread copy and overall design
* Update website with current events and blogs on relevant topics
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Public Relations Assistant
Healthways
Jun 2009 - Nov 2009 (5 months)
* Obtain information from various departments and prepare, edit and assist in distribution of press releases to increase company visibility and profit
* Locate, save and organize files of media coverage on Share Point
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Copywriter/Editor
Healthways
Jul 2007 - Jun 2009 (1 year 11 months)
* Write informative and powerful copy for health, wellness and preventative care marketing materials distributed nationwide
* Proofread and edit collateral to ensure high quality material is produced and delivered directly to members, clients and potential clients
* Manage workflow and deadlines when producing newsletters, pamphlets, postcards, brochures, direct mail pieces, event posters and all other marketing products
* Proofread all printer proofs of marketing material to ensure accuracy, design consistency and brand image
* Assist in tracking all projects through a job tracking system to ensure deadlines are met
* Research, write and edit numerous ads, marketing brochures and newsletter articles
* Write posts for and assist in tracking social media networking sites Twitter and Facebook
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Tour Guide
Walt Disney World
Aug 2006 - Jan 2007 (5 months)
* Heavy guest contact, team work and spiel memorization required
* Mediate and resolve guest service issues friendly and efficiently
* Implement customer service techniques from a top Fortune 500 company