Valerie Heist

• Strategically oversee daily design content from concept to completion while successfully directing and managing a team of graphic and video designers.
• Regularly working on campaign wire frames and storyboards, bi-weekly web livings, 2-3 emails a week as well as matching social imagery and google ads.
• Successfully directing and managing a team of 4 consisting of graphic designers a video designer and photographer.
• Received the 2019 UA Champaign Award for my work in creating a social media design team and increasing the social presence the 1st year.
• Periodically working on layouts for print catalogs and signage for retail stores
• Styling and photographing all in-house non-model still imagery and working closely with the photo team when necessary.

• Accountable for the layout and edits of the Humana Healthcare campaign for the state of Florida. Created new template designs for upcoming campaigns.
• Created logos, designed restaurant menus and concepted business cards for a variety of clients.
• Concepted and created artwork such as office signs, business cards, inspirational prints and compliance posters.
• Assisted the marketing team in a successful promotional direct mail campaign that helped bring in dozens of new B2B clients.

• Accountable for the concepting, design and execution of recurring projects like magazine ads, web banners and emails for multiple luxury jewelry brands.
• Worked closely with the Creative Director to ensure fresh concepts and new creative direction for clients like Levian Jewelry and other clients in the luxe space.
• Retouched, color corrected and silhouetted in-house photographed images.

• Updated and refreshed layouts for recurring projects like Mustang Magazine and pre/post production.
• Silhouetting and color correcting images.