-
Lead Product Designer
Plano, TX
Jan 2022 - Present (2 years 11 months)
Achievements
• Lead Product Designer in player/coach role for Enterprise SaaS product
• Demonstrated experience in UX designs & understanding the user, and an ability to create fresh and usable designs for a SaaS product
• Rapid UI and UX prototypes to allow Product and Engineering teams to quickly iterate through solutions, saving both time and cost
• Drive efficiencies in the SDLC by driving and collaborating in desk checks with UI developers and engineering team
• Implemented UX Intake process for Product Owners new feature or user story development
• Implemented PBI Desk Check process for onshore and offshore UI Devs
• Established Accessibility and Usability guidelines for the SaaS product
• User-centric and Accessibility improvements of Enterprise-grade SaaS product
• User experience and UI design for multiple Product Owners product design
• Ideation of new features, data visualization, workflows and dashboard concepts
• C-level internal collaboration
• Banking and Financial vertical markets
• UX Strategy, Accessibility Evangelism and User-centric Design Ambassador
• User Journey mapping
• Personal development
• Accessibility research, advocacy, and education
• Sourcing, interviews & hiring of Product Owner and UX talent
• Consulting and executives and Product owners for ideation of strategic and tactical solutions
• Close collaboration with onshore/offshore Product Owners, SCRUM Masters, UI devs and other internal stakeholders
• Deployment of new Digital Adoption platform
• Design System and Style guide ownership
• New feature ideation: UX, Usability and UI design and rapid prototyping
• Daily stand-up and huddle for Agile teams
• Turning verbal interviews and written descriptions into “visuals”: low/high resolution prototypes, demos, presentations, mock-ups, and documents
• Leading Human-Centered-Design (Design Thinking, Design Sprints, etc) sessions in support of idea development and discovery
• Providing ongoing support of Agile delivery teams
-
AT&T Mobility - Business Analyst (Full-time Consultant via CGI)
AT&T
Richardson, TX
eCommerce Business analyst Mobility Customer Digital Experience team, for service & support web and mobile applications * Formal Agile team and Scrum training * Content matrix (CMX ) Subject Matter Expert (SME) for Business Requirement team * Analyze and organize content independently in a way that is usable and understandable to users * Conducted training for CMX preparation, development and maintenance for Business Requirement team members in Atlanta, Dallas and Bothell, WA * System requirements/Content matrix (CMX) support for multiple AT&T Wireless Support applications via analyzing existing business requirements * Interviewed multiple SMEs, technical and business stakeholders for content and detailed business rule development within ATT.com support domain * Elicitation, requirements gathering, documentation, analysis, verification and validation of software requirements for web and mobile applications with AT&T business managers for AT&T wireless customers * Application Business Requirements CMX documentation (BIRD) * Preparing complex Detailed Business Requirements (DBR) and Business Interaction Requirements (BIRD) documentation for web and mobile support applications * CMX analysis, documentation, maintenance and trouble-shooting for very large (5K - 20K line) Excel files used at the beginning of the content implementation process into TeamSite content management system (CMS) * Project and Defect Tracking and Resolution utilizing JIRA toolset. * Participated in wireframe/HTML development/review process/iteration process with Customer Experience Team (CXT) across multiple time zones and geographies Verizon Business via Pyramid Consulting - User Experience Architect (Contractor) - Irving, TX
-
Contractor - Usability Analyst/Information Architect
Rockfish Interactive
Frisco, TX
short-term contract * Clients: Wal-Mart, United Health Group * Deliverables: * Wireframe interaction recommendations in Visio and Axure * Usability audit and quick win/long-term usability recommendation * Discovery for Salesforce.com CRM tool User-centered design improvement * User experience design for MyWalmart.com with wireframe recommendations * Coaching client to deliver user tasks & goals information * Business process mapping through SME interviews and analysis * User profile and Persona development via user group identification and task analysis * Consulting and written final report/recommendations for user experience improvement for Salesforce.com Customer Relationship Management system * Quickly understands the business and marketing issues of multiple client's organization and industry * Conduct UX evaluations of existing systems and provide usability reports and analysis
-
Contractor
Idea Interactive
Houston, TX
- User Experience Lead
-
Microsoft/Eli Lilly
Indianapolis, IN
User-centered design for VOICE application for Eli Lilly consisting design and deployment of new code, Sharepoint Services, MS Project Server for Eli Lilly project * Deliverables: client workshops, business process mapping, mental mapping, user needs matrix, personas, user scenarios, wireframes, functional prototypes developed in Axure * Using MS Visual Studio and MS Team Foundation Server, within Agile process, directed requirements gathering and implemented user experience development * Consulted and interfaced with multiple Microsoft and Eli Lilly team members and stakeholders
-
Center for Development Excellence
Bethesda, MD
Directed and implemented requirements gathering for User Experience Design Discovery project for CDEhome.org * Deliverables: Business requirements document development, client & stakeholder interviews and workshops, business process mapping, user profile development, wireframes, digital content strategy, ESP research, CMS research for business requirements brief * Consulted and interfaced with multiple DAI and CDE team members and stakeholders * Conduct content inventory and analysis of existing data and information
-
Contractor - Technical Project Manager/Information Architect/Business Analyst
Verizon
Grapevine, TX
Ascend Marketing -, Starbucks, Alpheus Communications, * Wireframes and prototype for User experience design for 300-seat Sharepoint Services deployment * Technical writing, information architecture and consulting for consulting firm's technology focused clients: Verizon & Alpheus Communications * Business Analyst and Project manager for Exchange email provider research and project management for email migration. User support for migration
-
Underwriters Laboratories ULenvironment.com
* Lead junior team member and account manager on conducting user research activities * Discovery for ULenvironment.com user-centered design improvement * User experience consulting and recommendations for user experience improvement for ULenvironment.com * User research conducted on-site at national tradeshow with Ethnographic user interviews, Live user task analysis, Card-sorting via divide-the-dollar exercise * User profile development
-
Contractor - Information Architect/Business Analyst
First Choice Power
Irving, TX
Information Architecture and consulting for new e-Commerce site user experience design for First Choice Power's redesigned consumer presence. * Wireframe and Process flow development Site map development for existing and new customer-facing areas of www.firstchoicepower.com
-
Contractor - Business Analyst/Consultant
Frost & Sullivan
Toronto, Canada
-
DAC Group Digital
* SEO/CMS white paper consulting, technical writing and content development
-
Contractor - Program Manager, Business Analyst & User Experience
Zimmerman Partners
Los Angeles, CA
Advertising - Contractor - Program Manager, Business Analyst & User Experience
-
Contractor - Program Manager, Solution Architect
Total Pharmacy Supply Inc.
Arlington, TX
User Experience Strategist * Engaged to redesign corporate web site and deploy promotion back-end solution. Competitive and best practices research to drive solution ideation for interactive design and user experience for consumer engagement for SEO shopping experience. Results: Generated 150 - 200% increase in SEO traffic to shopping pages. * Team leadership, Solution ideation, User Experience design and SOW development. * Created new information architecture to work in conjunction with new CMS, for next generation of corporate web site. * Acted in technical liaison role with vendor partners as well as client's IT personnel for technical issues and resolution of creative and time-sensitive issues.
-
Jackson Hewitt
Nissan
Pep Boys, Miami Dolphins, Friendly's Ice Cream * Engaged to lead teams for the Pep Boys SEO Landing Pages and Nissan Regional Landing Pages redesign project. * Competitive and best practices research to drive solution ideation for interactive design and user experience for consumer engagement for lower funnel shopping experience, UI design, usability testing and SOW development. * Created new information architecture to work in conjunction with CMS, for next generation of Nissan's regional sales-focused landing pages. * Acted in technical liaison role with Zimmerman's vendor partners as well as client's IT personnel for technical issues and resolution of time-sensitive issues. * Program manager and User Experience Architect for Nissan project. - Results: 300% increase in Online leads for local.nissanusa.com SEO landing pages. Provided guidance and ideas in the planning and development stage that will offer creative solutions to production challenges * Technical Advisor to Agency and Client in identifying resources, best practices and new technologies to enhance the product deliverable * Developed user experience architecture, direction and interactive design along with wireframe * Investigating and researching new and best-in-class technologies to identify and use them to the Agency's strategic and tactical benefit * Deliverables management for landing pages, back-end development, Flash and multimedia development and site functionality * SME interviews and analysis of multiple Nissan stakeholders and partners * Quality Assurance testing
-
Director of Interactive Production
Publicis Mid America
Dallas, TX
Digital and traditional Project Manager/Producer for client brands such as BMW, Terminix and Denny's. Courted and recruited by senior management to conduct process re-engineering for entire enterprise with attempt to infuse project management methodologies into an older, retail-oriented agency whose processes had fallen into disrepair and had become outmoded and inefficient. * Advocated for the consumer/user * Managed team of 4 project managers & producers and consulted with numerous agency leaders on Digital Advertising issues * Oversaw the entire production process on all interactive/digital projects throughout the agency's multiple accounts, ensuring that they stayed on budget and on time * Technical Advisor to Agency and Clients in identifying resources, project management best practices and new technologies that enhanced the product the agency delivers
-
Principal UX Designer
Arlington, TX
Apr 2018 - Dec 2021 (3 years 8 months)
Lead, Principal UX Designer, UX Strategist, Architect, User research, Content Strategist, Competitive research, Interaction design, UX Consultant, Usability analyst and Product Designer for UX Design practice for Interactive group of international IT Consultancy.
-
Principal UX Designer
Plano, TX
Apr 2017 - Jan 2018 (9 months)
UX Architect and Product Designer for Courts & Justice division
As an UX Designer/Interaction Designer, functioned in a UX Architect, Information Architect and UX Designer, collaborating with Product Management, Product Owners, stakeholders, technical architects, and management, to ideate user experience/usability for new and existing applications, create content and workflows, user experience designs and storyboards in a non-user-centric organization.
Embedded in Product Management group, worked with business partners and technical partners to define and advocate for user needs.
My role included enterprise-level desktop applications and web applications to discover and define how to improve the customer experience and usability issues for Tyler’s user base in the public sector.
-
User Experience architect
WorldVentures
Plano, TX
Jun 2014 - Sep 2014 (3 months)
Direct sales organization for design and redesign of customer-facing public-facing sites and multiple internal applications improve user experience.
* Responsive Web Design for DreamTrips 2.5 web property consolidation * Experience * Wireframe and prototype and workflow diagram development in Axure RP for applications and customer and field representative portal * UX evangelism and UX education presentations across the enterprise * HTML wireframes and prototypes via Axure RP * Experience design for web, tablet and mobile * Visual conception and execution for storyboard and story telling * Business process analysis that involve multiple systems * Creative and concept development for company marketing events * Product brand concept and development * Art direction and visual direction for UI design * Collaboration (and direction) with multiple Creative team member for UI design * Deliverables planning and production of UX deliverables * Scrum sprint planning * Collaboration and interface with IT/Technology for project and general issues
-
Customer Experience Architect
Grapevine, TX
Nov 2012 - Mar 2013 (4 months)
Responsible for new user experience for profile consolidation project from initial data analysis ideas concepts user story development wireframes and screen flows.
• Information architecture, wireframes and prototypes in Axure RP
o Provide recommendations on information organization o Navigation o Screen flow o Low to high fidelity wireframes and accompanying documentation defining experience solutions across channels that target the customer o High fidelity prototypes with embedded business rules
• Create UX assets in support of all product development initiatives including:
o Wireframes o Scenarios o Screen flows o Error states o User stories o Interactive prototypes o Interaction design as needed
• Write functional requirements
• Analysis and write user stories for digital identify consolidation project, using only process flows
• Extensive competitive research and analysis of mobile app cart check out best practices
• Extensive competitive research and analysis of
o Help section best practices
o Gift Card section best practices
• Evaluate customer data
• Wire-framing for new Mobile Check Out process
• Research and Mock-ups for PowerUp Pro (paid loyalty) program renewal messaging
• Work with management and creative
• Analysis and research – Develop omni-channel experience strategies by:
o Competitive Research o Analyzing customer data o Reviewing and/or conducting usability tests and researching best practices
• Loyalty program engagement best practices and recommendations
• Research Help/Customer Service best practices and provide recommendations
o Produce supporting data and facilitate stakeholder buy-in
• Cross-team collaboration
• Communication – Effectively communicate to all stakeholders both verbally and through documentation
-
User Research Lead
Chicago, IL
Nov 2010 - Dec 2010 (1 month)
Client: Underwriters Laboratories, ULenvironment.com
• User experience consulting, user research, analysis and recommendations for user experience improvement for ULenvironment.com
• User research conducted on-site at national tradeshow with Ethnographic user interviews, Live user task analysis, Card-sorting via divide-the-dollar exercise
• Managed junior team member and account manager on conducting user research activities
• Producing user research videos with Camtasia