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First Choice Power - eCommerce Information Arch
As Information Architect, utilizing a user-centered design approach, I worked directly with the Chief Technical Officer to redesign the user experience from the ground up and optimize pages for new user experience for FirstChoicePower.com
The Goal was to roll out a next generation consumer web presence in a heavily regulated industry
The FirstChoicePower.com site was strategically deploying a sophisticated online account creation and management environment for the retail power market
