Visual Designer, UX Designer, Mobile & Digital Design Expert

Matthew De Fede

Nutley, NJ

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About

Highly successful Visual/UX designer with pharmaceutical, medical and consumer product experience with a successful track record working with product managers and stake holders developing new business pitches with heavy marketing experience in the online media and digital field.

Experienced in managing teams and working as a consultant for Fortune 500 companies developing relationships with outside vendors, well versed in online media as well as social media and search engine optimization, product launches, developing large scale websites as well as internal communications and branding.

Vast knowledge of conventional advertising, print design, printing, direct mail and packaging and creative/art direction
Education
- Certification Illustration & Design
  
  Newark school of fine and industrial arts
  
  1987 - 1991
- Graphic Design
  
  School of Visual Arts
  
  1986 - 1987
- High School General
  
  Harrison High School
  
  1982 - 1986
- Diploma Commercial Art 1 & 2
  
  Hudson County Vocational
  
  1983 - 1984
Experience
- UI/UX, Interaction & Visual Design Consultant
  
  Merck
  
  May 2013 - Present (11 years 7 months)
  
  Working with the internal Creative Department & Brand Teams developing product related front facing websites for consumers while also developing online internal projects for MERCKS vast organization, from wireframes to user flows as well as pixel perfect visual designs, worked with the development team as well to oversee website deployment.
- Freelance Visual Designer/Website Designer/UX Design Consultant
  
  NBC Universal
  
  May 2012 - Present (12 years 7 months)
  
  Worked on a variety of NBC Universals online materials from single page landing pages, media & banner ad designs as well as some of NBC's Online Properties, developing design, wireframes and final Photoshop files for production & development.
- Presentation/Power Point Consultant Designer
  
  DSM
  
  Mar 2013 - Mar 2013
  
  Worked in conjunction with DSM;s Vice President of consumer products division developing the quarterly sales presentation for the entire division which was presented to upper management and CEO at the 2013 Sales Conference, developed slides and graphics using product images, custom animations and custom power point screens to create rich engaging and informative visuals.
- Visual Designer UX Design & Web Design (Health Care)
  
  WebMD
  
  Jun 2011 - Jan 2013 (1 year 7 months)
  
  Designed & Developed rich engaging visuals for consumer & health care professional presentations for Web MD's very large network of sites as well as Medscape the professional portal for Physicians, Designed Rich Media Units as well as Learning Modules. Mobile and Presentations for Marketing & Sales as well as Wireframes and Product Interface Designs while illustrating the Users Experience to the client in several different Visuals, worked with clients such as Walmart, Target, Kmart, Walgreens, and many more high profile clients.
- Consultant & Freelance Creative/Strategy Director (Advertising Agency)
  
  Resource Advantage Group
  
  Sep 1998 - Oct 2011 (13 years 1 month)
  
  • Consultant/Branding
  • Strategy
  • Online Marketing
  • I work on "New Business" presentations for Sales & Marketing, from Power Point Decks to Social and Search Marketing Strategy.
- Web Site Designer & UX Design Consultant (Travel)
  
  FCm Travel Solutions
  
  Feb 2011 - May 2011 (3 months)
  
  • Online Web Design
  • html, css development.
  • Develop new interface for online booking agent for FCm online site www.libertytravel.com.
  • Create work flow, wire frames and visual designs.
- Online Marketing & Freelance Web Design Consultant (Pharmaceutical)
  
  Merck
  
  Nov 2010 - Jan 2011 (2 months)
  
  • Global Online Strategy
  • UX Design
  • Worked with Merck's Marketing Department for the Global Online Marketing Strategy
  • developing Wire frames, User Flows and Collaborating with other stakeholders in the Merck Executive Global Team
- Director of Corporate Communications/Creative Director (Engineering)
  
  Matrix New World Engineering, Inc
  
  Feb 2010 - Aug 2010 (6 months)
  
  Developed the outreach plan for the BP Oil Leak in the Gulf, Presentations to state and government officials as wells as internal sites for the BO Oil Clean Up.
  
  • Corporate Branding & Online Marketing (Staff Position)
  • Developed whole marketing tactics for online and print
  • Media placement
  • Public Relations
  • Website Design
  • Social Media Marketing
- Web Design & Online Marketing Consultant (Pharmaceutical)
  
  ROCHE
  
  2006 - Jan 2008 (1 year 1 month)
  
  • Primary Web Designer for The Tamiflu Brand
  • Support Product Teams & Online Marketing
  • Developed large scale campaigns for Tamiflu and handled vendor relationships with the Tamiflu brand as well.
- Web Design Consultant (Consumer Marketing)
  
  Kraft Foods
  
  2005 - 2006 (1 year)
  
  • Web Design
  • Graphic Design
  • Content Management
  • Developed Wire Frames
  • Visual Design Mocks for Marketing
  • Implemented updates on the KRAFT CMS system.
- Art Director/Graphic Manager (Engineering)
  
  SYSTRA Consulting
  
  2002 - 2005 (3 years)
  
  • Graphic Design
  • Marketing & Presentation Design for Public Transportation Systems,
  • Presentation Development for Marketing & Sales
  • Power Point Decks
  • Outreach Material, Brochures and anything that had to do with new business development.
- Freelance Illustrator & Graphic Designer (Retail Electronics)
  
  Panasonic
  
  2001 - 2002 (1 year)
  
  • Product Illustration
  • Graphic Design for the Panasonic Marketing Department
  • Retail Artwork
  • Coupon Design
  • Marketing and Sales Presentations.
- Sr. Art Director (Online/Internet)
  
  About.com
  
  1998 - 2002 (4 years)
  
  • Web Design
  • Support Sales Staff for Client Presentations & Marketing
  • Worked on the development of the first Pay-Per-Click Search Engine "SPRINKS" which was eventually sold to GOOGLE for 1.5 Billion Dollars and was used for the basic foundation of GOOGLE's AdWord Platform
- Sr. Art Director (Retail Packaging)
  
  Shelcore Toys
  
  Oct 1995 - Oct 1998 (3 years)
  
  • Sr, Art Director
  • Supervised 2 designers and 1 photographer
  • Oversaw the design and development of retail packaging and in store displays.
  • Worked with Sales and Buyers from multiple retail chains, WalMart, Kmart, Toys-R-Us etc.
  * Arranged Photoshoots
  • Managed Outside Vendors
- Graphic Designer (In House Designer)
  
  Castrol (BP)
  
  1995 - 1995
  
  • Handled in house packaging & Promotional Display
  • Sales & Marketing Material
  • Web Design
  • Promotional Items
  * POP Displays
  • Photography
- Art Director (Advertising Agency)
  
  GIOVATTO Advertising
  
  1993 - 1995 (2 years)
  
  • Automotive Advertising Art Director
  • Storyboard Development
  * Direct Mail Development
  • Developed Newspaper Ads for Clients/Dealerships
  • Managed Outside Vendors for Print & Direct Mail Fullfillment
- Retail Graphic Designer (Retail Publishing)
  
  Worrall Publishing
  
  1990 - 1991 (1 year)
  
  • Retail Art Director for local newspaper & Account Executive
  • Developed Ads for Weekly Newspaper
  • Worked with Sales & Marketing to Develop Campaigns
- Packaging & Markeitng Graphic Designer (Packaging)
  
  American Fuji Seal
  
  Jun 1989 - Jun 1990 (1 year)
  
  • Packaging Designer for Retail Consumer Products
  • Handled Marketing & Sales Materials
  • Trade Show Displays
  • Online Marketing Development
- Apprentice Graphic Artist (Publishing)
  
  ROP Color
  
  Jun 1986 - Jun 1989 (3 years)
  
  • Apprentice Film & Dark Room Composing
  • Proofing and Plate Maker
  • Film Stripper
  • Paste Up Artist
  • Worked on Woman's Wear Daily, M Magazine, National Lampoon & Phillip Morris Magazine
Skills
Elsewhere on the Web
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On Coroflot

@ux-visual-designer-nyc-nj, member since 2009
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Matthew De Fede

Associate Gear Designer

Letter and Script Engraver (Banknote) Apprentice