Uriel Lopez

•Integrated company products by designing a company logo, re-designing product packages and establishing cohesive company communication tools to increase brand awareness and sales by 10% for FY2015
•Boosted digital/social media engagement by creating a company Facebook page and website

•Developed a marketing strategy for the Air Care division based on primary research, conjoint analysis, competitor analysis and company financial data. Activities include: new visual displays, strategic product placement in-stores and promotions at calculated times of the year
•Analyzed promotion strategies for Renuzit Air Care brand in competitive air care market ($2.2B) using IRI, FSI data and SPSS tools. Resulted in restructure of promotion budget allocation expected to save 10% in costs and yield 18% in incremental sales

•Developed marketing campaign “discover luxury, shop duty free” to increase Chinese traveler footfall to LVMH shops at LAX and JFK airports by 15%
•Generated brand awareness through a mix of media communication strategies to increase customer trial rates at international departure terminals by 10% within 18 months. Activities include: e-mail blasts, TV ads at strategic hotels, QR Code shopping capabilities, mobile app shopping guide and VIP membership cards

•Led market research to analyze the viability of developing a mix-use (commercial and residential) city center that would generate $3M in future sales tax revenues. Activities included: analyzing 200+ interviews with residents/business owners, reviewing small town economic development tactics and creating a city vision
•Created a communications campaign to promote the development of a mix-use city center and suggested changes to city codes to facilitate economic growth

Innovation & Creativity:
•Designed various projects from large-scale to small, intimate spaces; Project types: Hospitality & Resorts, Waterfronts, Parks, Residential, Corporate Campus, and Commercial & Mixed-use

International Work Experience:
•Project locations: Mexico, China, Qatar, Egypt, Uruguay, Nicaragua, and USA

Project Management:
•Managed all project stages from conception to completion of construction; specifications, budgets, schedules, contractor coordination; resulting in 95% on-time completion

Marketing Communications:
•Spearheaded company first time involvement in the AIA Retrospect Annual Event by creating and assembling an interactive, three-dimensional marketing kiosk to promote firm and importance of design

Leadership:
•Trained and mentored interns and new staff on sustainable practices, design aesthetics, technology, and company culture; resulted in a smoother integration into the firm, time efficiency, and higher quality work

Cross-Cultural Communications:
•Coordinated with government officials and/or consultants from around the globe to integrate design solutions into construction drawings and illustrations for sales & marketing use