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About
Multidisciplinary Principle - future-proofing for both new technologies and customer behaviors while predicting the dynamic digital landscape of CX and UX ecosystems. Delivering and facilitating design sprints to empathize with customer needs and uncovering opportunities transforming outcomes into tactical business value propositions and design guidelines.
While being client-business facing with a background in corporate brand identity, management, consulting, while delivering strategic whitepapers to creative style guidelines.
Solving problems for the customer, product, or service; and effectively translating business data into infographics and beautifully designed visuals. Whether it’s getting my hands dirty with UX-Design best practices, building a team, and/or facilitating a project initiative -my experience offers key insights to understanding content, business goals, value propositions in order to strive within all aspects of strategic processes.
Portfolio:
https://www.behance.net/ubesicecreamshop
Resume:
https://docs.google.com/document/d/1Oo0kLBNULVEjmCMRJDehFvb7K0u57ZyjvXlFp45YjGc/edit?usp=sharing
Areas of interest/skill sets:
- Project sustainment
- Emotional connections with design
- Simplifying experiences
- Thought-provoking interactions
- Problem-solving & solutioning
- Self-starter and managed
- Customer Empathy Mapping
- Immersive data stories (rich connections)
- Ethnographic Research (ptp interviews)
- Content matrix framework (UX/UI blueprints)
- Storyboarding (sketching & digital formats)
- Detail-oriented with pixel-perfect mock-ups (lo, mid, hi-fidelity)
- Being constantly challenged, while being a mentor
- Interacting with team members & clients
- Strong written & verbal communicator
- Embrace learning from mistakes
- Thrive off creating order out of chaos (cumbersome interactions)
- Open-minded while welcoming constructive criticism -
Education
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Bachelors of Fine Arts BFA Industrial Design & Customer ExperiencesCALIFORNIA COLLEGE OF THE ARTS2005
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Associate's AA Web DevelopmentUNIVERSITY OF CALIFORNIA BERKELEY2001
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HTML, Java, CSS, UNIX, FlashCITY COLLEGE SAN FRANCISCO1999
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Experience
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D. CUX STRATEGISTAT&TATLANTA GA, United StatesDIGITAL INNOVATION | D. CUX STRATEGIST Problem-solving the most complex business challenges and turning them into tangible ideas requires the frameworks to be effectively communicated to cross-functioning teams (Partners, SME's, Designers, and Researchers). Enabling customer experiences and forecasting realistic expectations with quantitative and quantitative insights, while creating a compelling customer journey, persona, and data stories. Crafting and facilitating fundamental enterprise strategies while implementing emerging technologies (AR, VR, Biometrics, AI) through branches of the organization. Ensuring these experiences work as a customer-centric type and are relevant for their needs. These framework enablers consist of a deeper understanding of customer behavior, needs, and lifestyles. While meeting the needs of the customers through these principles and guidelines allowing for tactical approaches to address friction areas, and extracting opportunity propositions from current to future states. Developed and managed a governance process to ensure consistent standards within component libraries and customer experiences that were justified by data and verbatims. Conveying strategic executive approaches for today, tomorrow, and future use cases to align with business value propositions to production.
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UU DESIGNATLANTA GA, United States| PRINCIPLE OF CX & UX Multiple successful digital services and products from our strategy and design efforts. As an influencer, I understand the importance of communication and listening to clients, discussing options, and assisting them in finding the best solution (s). Presenting and consulting on local strategy and recommendations clearly while assessing the needs of the audience. Also, having the opportunity to work on meaningful projects and be a part of a unique community of passionate professionals/clients was the ultimate reward. We constantly challenge ourselves and our clients to achieve the best possible outcomes. Establishing Client's confidence by knowing the objective and status of every Client related activities, goals, and expectations to deliver as forecasted. Concentrated our efforts to continue improving our experiences while striving to become better at what we do, while having the ability to organize complex information in a way that's digestible and impactful. Effectively communicate new ideas and emerging technology to our clients and ensure that our work is a reflection of our integrated expertise and is executed to the highest level of quality. Ensuring all initiatives support overall brand strategy defining an omnichannel marketing approach to be communicated through creative, emerging technologies, best in class examples, marketing, and customer channels.
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LEAD SR. PRODUCT ENGINEERDELOITTE ILABATLANTA GA, United StatesOperating as an agency within the Deloitte enterprise ecosystem - The iLab (Innovation Lab) is the leading-edge product development center for Deloitte Consulting, focused on creating big data cloud-based software and advanced analytics products. Consisting of a lean-agile methodology advanced the iLab to iteratively take ideas through stages of concepts, prototypes, and finally, world-class software products spanning across the latest mobile and operating systems. As a team lead, I was responsible for providing the best possible experience for the consumer, while delivering complex B2B - B2B2C product/service systems while constructing innovative cognitive computing systems using a variety of custom component libraries used across UX teams content strategist, front-end engineers, and backend developers. These design transformations created a seamless use of a single style guideline library that included site mapping frameworks, design principle references, with cohesive assets and materials for new and existing initiatives. Primarily fostered and managed collaborative relationships amongst the team while maintaining contact and building rapport with a variety of clients, partners, and vendors. Also, troubleshooting and resolving client issues as they were identified and evaluated, through the time becoming an expert on clients' business while maintaining a strong knowledge of their product and service channels within the landscape of emerging technologies and market trends.
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DIRECTOR OF UXADP INNOVATIONALPHARETTA GA, United StatesDeveloped projects from the ground up from legacy to emerging platforms. Worked specifically for the Innovation Totalsource Teams, generating products to modernize direction, company brand, and customer interactions. Created visual design language to experiences, while delivering customer-centric asks, and driving deliverables into high-fidelity prototypes with the use of design thinking sessions, metrics, a/b/c testing, high fidelity prototypes. I had the opportunity to be client-facing, and collaborate with the product management team, the engineering team, as well as company leaders, to successfully go from prototype iterations to gold copy launches. Executed pragmatic visionary that was delivered in small, nimble, and agile development environments. The team consisted of front-end developers, QA testers, and UX researchers. Projects ranged from Internal to B2B, to B2B2C. While creating a unifying theme across all products.
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ENTCOCA-COLAATLANTA GA, United States| LEAD INTERACTION DESIGNER Maintained and developed style guide iterations for the FreeStyle GS machines and sub platforms. Created visualizations and mapping for the representation of users with similar behavioral patterns for approaching problems, making decisions, and knowing who we are solving for. Regularly interacted with leadership on project milestones, priority setting, budget, and resource allocations. Operated with an intimate team of UX, Dev, and marketing teams for user testing of style guide releases phases. Demonstrated experience in absorbing complex digital information and communicating effectively at all levels to both technical and non-technical savvy audiences. Ensured a stable consumer experience and standards that were maintained throughout the introduction of rapid change. Drove the adoption of new capabilities and process efficiencies. Operated closely within a cross functioning team, targeting, and driving quick/accurate action based on easy-to-read compositions. Identified target audiences for project briefs to marketing trends while producing multiple media channels and application platforms. Primarily focused on B2C users, analyzing responsive devices consistent with experiences across all displays. Explored technology trends to identify new techniques to engage users for optimal responsive design.
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DIRECTORUBE'S ICECREAM SHOPSAN FRANCISCO CA, United StatesEntrepreneur and founder launching a successful multidisciplinary design firm - playing key roles, and becoming a world-renowned B2B/B2C company. Offered solutions and visual languages tailored to customers' needs while incorporating design techniques: gestural sketches, terminologies, human factors, and creating a brand experience for mid to high fidelity prototype/concept creations. Managed a cross-functional team of five designers, photographers, and IT. Led team through presentations, customer/vendor interaction, painting, designing, and company philosophies. Increased seamless collaborations in domestic and international businesses, uncovering cultural trends within existing/past products, demographics, and competitor user markets. Developed and introduced new products/services and continuous improvement of existing products/services in cooperation with R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value and CX. Through personalized products/services for clients - projected their emotional connection to the concept and executing the final product. INFLUENCE Define and ensure performance goals are met for all team members, providing regular feedback & team guidance while meeting business deliverables and objectives. * Facilitated the creation of design solutions through design sprints and workshops. * Provide support and pathways to nurture and grow talent. * Defining best practices and design principles across cross-functioning teams * Collaborated with leadership, companies, creating long-lasting relationships, while meeting project requirements and solving complex strategies. * Provide support and pathways to nurture and grow talent. * Cross-functional management having the ability to interface with all levels of leadership * Mentored interns to senior-level designers to maximize p...
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Awards
capabilities facilitating business requirements to fellow team members
Ability to prioritize user story deliverables and meet client deadlines within Jira and Confluence
INNOVATION
DESIGN & PROCESS
Agile (lean/full) - Waterfall methodologies concept development wireframing UX/Information architecture
visualization graphics iconography color schematics content management prototyping interviews
translating product requirements storyboarding marker/digital sketch iterations mid - hi-fidelity renderings
A/B usability testing ergonomics brand identity interior design user experience annotations ethnographic
observational research card sorting process for inventing testing concepts refining concepts usability
testing user interviews and identifying capabilities to problem solve
Develop brand strategy and design brand assets including logo style guide responsive marketing website
and all other brand collateral (also within sales and marketing channels)
Visual storytelling turning complex content into simple beautiful visual stories
Overseeing multiple projects through execution and working with a cross-functioning team of professionals
Developing original creative design concepts through strategic design thinking sessions
Omnichannel customer experience channels and touchpoints through service design architectures
Integration of digital strategies aligning with business value propositions with customer needs assessments
RESEARCH
User needs assessment supporting user test plans for both observational and ethnographic interviews
Influenced organizations with POC solutions designing from research
Producing accurate pricing project projections and request for proposals projections
Analyzing target audiences within cross-channel ecosystems
Crafting compelling strategies creating personalized experiences
Created customer journey optimization through user stories storyboarding user persona diagrams
User centered design (UCD) within both product and service frameworks
Executing mail marketing campaigns with successful macro/micro-conversions
Product development life-cycles analyzing consumer preferences and evaluating market viability
Planning case studies strategy development service blueprint frameworks
Generating market analysis from user profiles user stories market analysis SEO's and pricing projections
Comparative and competitor research compositions surfacing consumer trend spotting touchpoints and
behaviors
DELIVERABLES
Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
Visually and verbally telling a story within a concept/service/product
Producing successful strategic RFP's to communicate client propositions
Communicate modular corporate systems and propositions
Influencing and increasing performance of all digital channels
Long/short-term visions of strategy for end-user & experience (within agile development)
Conducting interviews brainstorming critical thinking & documentation of the design process
Taking previous experiences/inspirations applying lessons learned to them for new solutions
Communicating ideas through quick gestural sketches 3D renderings to presentations
Diverging and converging strategic initiatives into customer products and services
Implementation of brand identity fonts icons layout hierarchy & product/service explanations
The understanding business value proposition in conjunction with customer journey maps
Wireframing flowcharts low - high fidelity iterations user personas site mapping analytics user testing
clickable mockups while improving user experience
CONSTRUCTION
Digital photography wireframe architecture wireframes prototypes intuitive interfaces accessibility & 508
compliance workflow models mock-ups with navigation structures final comps to development responsive
designs organizational skills detail-oriented color correction resolution adjustment printing (paper types
color correction and formats) color studies flowcharts gestural sketches image mapping building a brand
orthographic exploded views presentations process books product specs and drawings
TOOLING
WORKFLOW
Proficiency with Adobe Creative Cloud (Photoshop Illustrator Lightroom Indesign)
Rendering annotations and presentations (OmniGraffle Vellum Graphite (orthographic) Axure Prototyping
Visio Principle Invision Sketch Balsamiq Keynote)
Basic Operating Systems: iOS Windows latest browsers applications
Whiteboarding: Mural Google Docs Trello
Messaging: Skype for business Slack Webex AT&T Q
Project Management: Confluence Jira Trello Monday
User Testing: Crazyegg UserTesting.com Questionnaires Gorilla Testing Test Plans Ethnographic
Research
PROGRAMMING | PLATFORMS
General understanding of HTML SAP Salesforce SaaS Unix Sitecore JavaScript/CSS Tableau
networking technologies printing platforms proficient within MacOS - PC platforms
Familiarities with responsive and mobile-first matrixes and frameworks (constraints and capabilities)
Scalable frameworks and implementing content structures of responsive design principles
Front and back end web technologies from clean code to loading performance interfaces
CHARISMA
PERSONALITY
MYERS-BRIGGS PERSONALITY TEST: ESTJ | Representative of tradition and order socially
acceptable to bring families and communities together. Embracing the values of honesty dedication and
dignity and they happily lead the way on difficult paths. source
COLOR CODE PERSONALITY TEST: RED | Seeking productivity and willing to be in a leadership
role. What reds value they get done. They are often workaholics source
TEMPERAMENT COLOUR RATING: 50 BLUE | 49 GOLD | 42 ORANGE | 35 GREEN | Results
are only intended to give some idea of one's temperament
Blue Idealist authentic empathic harmonious intuiting - feeling
Gold Guardian organizing dependable responsible sensing - judging
Orange Artisan resourceful action adventurous sensing - perceiving
Green Rational Inquiring Analysing curious intuiting - thinking
CURRICULUM DEVELOPMENT
Program (Depth in Drawing African American Studies and Asian American Studies)
1996-09-01 - 1998-08-01 - SAN FRANCISCO STATE | SAN FRANCISCO CA |
Industrial Design Excellence Program (Design Thinking Principles Sketch and Design Drawing) -
Affiliations
IDSA, OFBD, AIGA
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@ubeurban, member since 2014
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Following 2
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