Tyler Deloach

• Led all marketing, PR, and brand management initiatives as well as international digital branding and social media campaigns
• Hired and trained a team of 15 graphic design, photography, videography, journalism, and game day interns and supervised the in-game public address announcer and the broadcast production team during all home games
• Spearheaded successful marketing and in-game engagement campaigns that resulted in sellouts of 95% of home games, the best attendance record in league and franchise history
• Fostered media relationships, developed strategic marketing partnerships, and coordinated hundreds of team and mascot appearances to expand community presence by over 400%
• Managed three major social media platforms, implemented paid social media advertising, and generated a 484% increase on Facebook, a 282% organic increase on Twitter, and a 400,000% organic increase on Instagram
• Transformed the organization into a data-driven company by instituting SEO monitoring, KPI evaluation, social media data tracking and ensured that stats were translated into advertising strategies
• Negotiated trade and cash sponsorships, partnered with corporate sponsors and collaborated with non-profit organizations

• Developed a previously unused data-driven, cross-functional inbound marketing strategy aimed at increasing brand equity and ROI as well as targeting specific audience segments
• Conceptualized and executed public relations campaigns and education programs, such as “Spike’s Kids Club” and “Skate Mates Educational Program,” that broadened the scope of organization’s community outreach
• Constructed and executed the implementation of a low-cost fan loyalty program that rewarded loyal fans and boosted revenue
• Initiated the redesign of the mobile app resulting in maintaining customer retention rates, generating leads, and converting potential clients into customers
• Established email marketing by utilizing email automation and drafting emails sent to a database of over 10,000 users
• Coordinated with the website company to develop three unique websites while implementing Google Analytics and analyzing website data to raise conversion rates and reduce bounce and churn rates
• Extended public relations reach throughout the city, West Texas and Southern New Mexico by developing new relationships with schools, universities, and charitable organizations and planning events to engage stakeholders