I've designed custom point of purchase displays and retail fixtures for the past 8 years for a top 50 p.o.p. company. My responsiblities included conceptualization and design of displays through to costing and implementation. Customers included JCPenney, Home Depot, Michaels, Footaction, and many others. I met with clients to determine the scope of the project and their expectations, and I provided them with original designs in forms ranging from 2D illustrations to 3D renderings and animations.