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Digital Content Manager and Developer
PTG
2011 - 2016 (5 years)
COMPANY OVERVIEW:
With over 25 years of experience and many of the most recognizable companies in the world as clients, PTG is the leading single-source provider of custom, cutting-edge, interactive and engaging digital content and technology solutions.
RESPONSIBILITIES:
• Work seamlessly across all channels (content management systems, web, etc.) to develop visual and multimedia content impacting brand and visual identity for company and clients
• Design, edit, and manage interactive content: web based, touchscreen, kiosk, etc and manage the development and production of digital and print content that stays consistent with the message, style and tone of the brand
• Script, wireframe, and create animated narrative sequences under tight deadlines
• Create, develop and manage content and structure for organization's internal and external networks
• Maintain an understanding of the complexities of the client’s digital strategy requirements and how CMS capabilities (taxonomy, hierarchy, metadata, templates, components, etc.) support that strategy
• Partner with other business and technology teams to represent CMS related concerns and develop appropriate solutions to business challenges
• Distribute content across digital and print channels
• Serve as PM when appropriate, coordinating resources and ensuring consistent communications and deliverables
• Perform quality assurance of the content and corresponding CMS templates
• Maintain an understanding of the complexities of the client's digital strategy requirements and how CMS capabilities (taxonomy, hierarchy, metadata, templates, components, etc.) support that strategy
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Art Director
twdesigns
2002 - 2015 (13 years)
Strategized and launched freelance design company specializing in interactive and print media for advertising agencies, marketing firms, in-house creative departments and start up companies.
• Assumed responsibilities for creative consulting, strategic design and brand building.
• Projects included brand identity, advertising, collateral design, web development and design, flash, direct promotional materials and logo design.
• Communicate and partner with clients, project managers, creative directors, writers, production artists, ensuring visual design communicates desired message.
• Maintain knowledge of emerging trends and tools
• Proofed match prints, organized and attended press checks to oversee production, and verified color on signatures.
Clients: Doner, Budco, Borders, Impatto Marketing, Caponigro Marketing, Brio Advertising, Rock Financial, Talk America, Brogan & Partners, Phone Bank Systems, Stonepeak LLC
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Art Director
Foresight Group
2006 - 2009 (3 years)
Creative and marketing printing company specializing in building branded marketing efforts through variable data printing and the web.
* Conceptualized and implemented direct variable marketing materials for legal, educational and financial clients.
* Designed and maintained detailed development of brand standards for educational and non-profit clients.
* Projects included brand development, print advertising, web landing pages, Flash animations, trade show materials, direct mail (1 to 1), logo design, signage and print collateral.
* Proofed match prints and organized/prepared files for production.
Clients: MSU Athletics, MSU Bioeconomy Institute, VFW National Home for Children, Lipari Foods, Cleary University Michigan Rec and Park Association, Phonebank Systems, Inc., American Advisors, Architectural Solutions