Trupti Chawda

* Fluency in typography, layout and composition for decorative pillows, runner, seasonal stockings, tablecloths, and shower curtains
* Coordinated product spec & details for production
* Developed thumbnail line sheets for seasonal products
* Uploaded product art files for company retail site as well as for club site
* Processes strong knowledge of printing techniques and process.

* Continuing to create prints and recolor for new collections each season
* Creating layout and cads for various style for line sheet & price sheets for buyers
* Coordinating with factory for print development
* Sketch accuate garment silhouettes with details for fills and appropriate information for both buyers and factory for production

* Created menswear prints and layout for production
* Designed graphic art for T-shirt and other items
* Uploaded necessary files on secure site
* Communicated with design team on various print direction

* Sketched brand-right, commercial designs that reflect the conceptual direction/ strategy
* Created tech packages for the products sketched for presentation purposes
* Created original prints for recolors as well as packaging for products designed
* Developed seasonal product with a focus on style, fit and fabric
* Adapted designs based on feedback, incorporating for finalization
* Delivered product designs with flawless execution; achieved goals with speed &
acutness to the details
* Presented designs to internal leader/team as well as key cross-functional partners.
* Instructed and approved strike offs and lab-dips and yarn dyes for production
* Worked with pattern maker/sewers to make initial design to then send to factory for sampling

* Produced prints and artwork for various clients such as Kmart and Sears' Joe Boxer line, JCPenny, and Hanes for each market week
* Responsible for all updates of floor sets, cad books and presentations boards as things are added and changed with buyers for Sears -True Desire, Kmart Passion and Joe Boxer
* Created packaging and product ideas for Victoria's Secrets Super Model Tourism Program
* Researched print and graphic trends as well as silhouettes
* Produced designer sketches for cad and submitted recolor for junior as well missy sexy intimates for cad books and presentations in Illustrator and Photoshop
* Set up and followed through on a systematic procedure for artworks being sent out

* Responsible for creating, branding, and expanding the Pucker Up and Butterfly Collection with complete line sheets and Presentations for each market week
* Established style directions for each season by researching trends, concept, colors, and silhouettes by coordinating each style with fabrications, trim, and print
* Developed prints and color waves for both missy and junior brands
* In additional to the private lines, developed prints and cads for specific and targeted customers that vary with the companies clients
* Follow through with pre production samples, fit, as well print layout and color approvals
* Created full product packaging and press kit layouts for Butterfly (a new panty silhouette that has been introduced into the market)
* Worked closely with design and sales for direction and concepts for both sleepwear and lingerie collections
* Developed an organized system and procedures from design to production