Trisha Berube

Conceptualized, art directed and implemented thousands of best-selling designs for every one of the company’s software-based invitation and giftware lines

Oversaw the art direction of all newsletters, store signage, product photography and marketing materials, and wrote creative text layout for store and web merchandising

Conceptualized, designed and assisted in the implementation of the company’s product websites, InScribe.com and Paparte.com, as well as the UX for the company’s
consumer-facing design software

Performed as design lead for all company branding and visual identity

Hired, directed and managed a department of graphic designers at all levels

Designed and implemented large-scale sales booths for annual industry trade shows

Performed pixel-perfect digital touchup and color correction of art for all invitation and giftware lines

Art directed and designed several invitation lines under instruction from art director

Designed creative text layout of wedding and party invitations for store and web samples

Maintained complex system of file handling, organization and user-interface software database input

Conceptualized, designed and implemented booth design, including all show samples, for annual industry trade shows

Performed booth set up, breakdown and sales at the largest trade shows in the stationery and giftware industries