Travis Lonigan

I am a player-coach in my current role as Senior Design Manager. My team and I have successfully transitioned into a work from home workflow process in order to protect employees during the pandemic. The team is comprised of industrial designers, footwear designers, apparel designers and a subject matter expert in outdoor soft goods. The team's role is to design all private label L.L.Bean products for L.L.Bean's Hunting & Fishing, Sporting & Equipment, Footwear, Travel and Home categories. The team creates products for all four merchandising seasons in Direct to Consumer, Retail and Wholesale accounts.

Our methodology is based upon a user-centered design approach, ethnographic research and focus groups with Subject Matter Experts. Additionally, user-insights are provided by our in-house insights team and the trend services we meet with throughout the year. Our unique responsibilities include creating original concepts and products, authoring and revising manufacturing specifications, maintaining BOM's and technical drawings in FlexPLM, working in 3-D platforms and primarily communicates to factories through vector line art drawings (Adobe Creative Suite). The team is responsible for placement of all on product branding & info-graphics, material, trims and component selection, color, print, pattern and graphic applications to category products. We present category assortments to the CMO and CEO at the conclusion of each season. We engage in rigorous product testing prior to market launch. We collaborate with Sourcing, Graphics, Creative/Marketing and Merchandising to create innovative products that meet and exceed the identified margin targets while delivering the performance and quality expected in the segments we compete in. My team is highly versatile and technical one, capable of converting a verbal handoff or product brief into a viable commercial product in three to five months. We work with factories in the US, Asia, South America and Europe.

My responsibilities included the management of 22 people, a team of Industrial Designers and a Research and Strategy Team.
+ Industrial Design Advocate
+ Design Recruiting, Staffing, Talent development, Retention, Succession
+ Design Project scoping and resource assignments
+ Quality assurance for creative deliverables within the Aviation Studio
+ Project Framing expert
+ Presentation creator
+ Client relations collaborator
+ A functional manager amongst a diverse group of functions and offerings to our client

My responsibilities included the coordination of the footwear design process, execution of creative deliverables, and the design of specific products within the Columbia Sportswear, Sorel and Montrail brand portfolios. I interacted primarily with designers, Footwear Merchandising and Footwear Development in the US and in Asia to insure insightful and innovative results.

Roles and responsibilities:

+ Acting lead designer for various Men's and Women's performance footwear products
+ Designer for various W's Sorel projects

Roles and responsibilities:
+ instruction of designers in their final year of studies.
+ Professor: IND-461Senior Design Research (Methodologies)
+ Professor: IND-462 Senior Design Concept & Development
+ Professor: IND-463 Senior Design Project Defense (Refinement and modeling)

Roles & Responsibilities:
+ Creative direction of design team members and client projects
+ Design & development of products and consumer experiences for Fortune 500 companies.
+ Projects contained the following: brand definition, innovation pipelines, ethnographic consumer research, trend analysis, and consumer segmentation, product definition, engineering, conceptualization, prototyping, consumer validation clinics, three- dimensional realization, manufacturing, color and material specification, and manufacturing.
+ Types of projects: Personal Electronics, Personal Healthcare, Credit products, Brand and Strategy.
+ Managed and created methodologies & frameworks which enabled designers to create rich brand centric consumer experiences.
+ Ziba*s credo (my paraphrase) is: Dynamic meaningful experiences are the foundation for building and extending the relational connection between products (and services) and their target consumers.
+ Creation of frameworks for identifying: innovation, user activities, emotional and funct- ional barriers & drivers, and benefits.
+ Synthesis of frameworks combined with: brand, trends and market research create unique meaningful stories that empower concept generation and move far beyond mere trend based design approaches.
+ Taught marker rendering and automotive styling to designers weekly, after work hours.

Roles & Responsibilities:
+ Creative Design lead
+ Industrial Design and Three-Dimensional design development
+ Management of multiple programs and teams
+ Client relations
+ Design mentoring
+ Product Strategy
+ New Business Development of potential client programs.

Clients:
+ BMW Automobile
+ Carver & Marquis Yachts
+ Embraer (aircraft)
+ Pilatus (aircraft)
+ Celebrity Cruise Line (cruise ship staterooms and exterior design)

Created vehicle concepts for consideration in the global Volkswagen product line. Projects include:
+ Supporting role to design leads on Microbus
+ Lead design on proposal for New Beetle Face lift (2006)
+ Design proposal for a A5 Bora/Jetta
+ Design proposal for a A5 coupe
+ New Beetle concepts (Project Redline)
+ Aftermarket accessories
+ Design Lead on interior proposal for Seat Ibizia
+ Design proposals for VW CC03 (1-Liter Car)
+ Design proposals for C/D-Class based luxury saloon - sub Phaeton.

Roles & Responsibilities:
+ Team leader of the Design Strategy Communications group within the VW/Audi studio for the identification and development of initiatives for the North America.
+ Design concepts for shared platform initiatives between the Audi, Bentley, Bugatti, Lamborghini, Seat, Skoda, and Volkswagen brands.
+ Exterior & Interior designer for Volkswagen vehicles.
+ Interior designer on Seat Ibizia concept
+ Design concepts for new studio in Santa Monica
+ Exhibition design for VW concept cars

Projects Completed:
+ Interior proposal for Seat Ibizia
+ New Beetle Exterior Restyle (Currently in production ~ 2007)
+ *A* platform models
+ Lupo proposal
+ C Platform based design proposals
+ CC03 program (1 liter car program for Dr. Ferdinand Piech)
+ G3 proposal (Moonraker program unveiled at Los Angeles Auto Show 2006)
+ New Beetle *RedLine* project and details (Clay 1:1)
+ *C* platform product strategy and exterior design
+ VW product research, strategy and conceptual model line-up for North America.
+ Concept T- Detroit auto-show - stage, lighting, and presentation proposals.
+ DCC Santa Monica Studio: Pre-visualization of studio and offices (drawings)
+ DCC Santa Monica Studio Launch party, press release team.
+ Event coordination, exhibitions, scheduling and press release materials.
+ Various *X* box projects for design.
+ Automotive art exhibit *Gallerie Auf Zeit

Roles & Responsibilities:
+ Employee performance, evaluations, designer project assignments, design reviews, customer relations, and presentations.
+ Project direction and industrial design of production interiors for Chrysler, Jeep, Plymouth, Dodge, Lincoln, and Ford automobiles.

Projects Completed:
Chrysler Interior Design studio
+ Jeep SJ - Luxury type SUV flagship for the Jeep brand. (concept car interior)
+ Jeep WJ (Grand Cherokee) Interior refresh (production door panels)
+ Chrysler CS (Pacifica) Interior design proposals
+ Chrysler 300 (Large sedan) rear cargo systems.
+ Chrysler RS (Town & Country Minivan) overhead systems design (production)
+ Dodge Ram cab-back panel and storage system. (production)
+ 1999 Camp Jeep Virginia design representative for JCI interiors on Cherokee, Grand Cherokee and Wrangler.
+ Chrysler ESV show-car interior. Detroit show-car 1999. (production)

Roles & Responsibilities:
+ Concepting of vehicles, show spaces, and characters.
+ Storyboarding
+ Concept development
+ Project management

Projects completed:
Tokyo Disneyland:
+ Vehicle design: Two-man lunar vehicle

+ Pre-show/orientation. Show design for Innoventions pavilion. Including set design, story ideas, animatronic robot, environment and features for show.
+ *Mission:Space* attraction. Story boards for space ride and development of vehicles and pavilion for interactive roller coaster ride. Developed with Lockheed Martin and NASA Astronauts and Engineers. Responsible for space craft Design and interior concepts.
+ *Disney Seas Adventure*. Story and thematic development for a multi-station under water observatory complete with dolphins and submarines. Developed show space and activities for ride- storyboarding and rough concept development.
+ Millennium celebration. Created show ideas for the Epcot Millennium celebration.
+ ABC Studios New York and Echo Park (Los Angeles)
+ Concept design for Peter Jennings World News tonight stage/set.
+ Concepts for Coca-Cola carts throughout Tomorrowland park

& Designer Strategic Design Group.

Roles & Responsibilities:
+ Exterior designer on smart car
+ Interior designer on smart car
+ Design concepts for purchase experience
+ Design representative for U.S. clinics
+ Market research for import and introduction of smart to U.S. market
+ Homologation of European smart for U.S. import

Projects completed:
+ Exterior design proposals for smart car hardtop
+ Exterior design proposals for smart car convertible
+ Exterior design proposals for smart car 4 passenger vehicle
+ Interior design: seating, sunroof, motor cover,
+ Customer experience campaign