Back when the Turbo Esprit was originally marketed Lotus Cars illustrated their dealer brochures with something close to the dark green line art seen here. This 'fade' graphic was inspired by what I loved about those brochures...
Lotus has always produced one of the best colors of yellow in the automotive business. I own an older Lotus from 1967 in this shade of yellow. When it is restored and on the road again I imagine it will contrast beautifully with the landscape around it while complementing it because of the warmth it shares with the natural environment. Even on the street or track, it's depth and warmth allures my eye.
The Porsche 937 in Guards Red
The Porsche 924 Le Mans (937)
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Automobile Illustrations
Sometimes important designs from the past and their elements resurface and you realize how deeply they affected your sensibilities as a designer. These pages reflect some of those designs that inspired me back in the day and still do so today.
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Travis Lonigan
Performance products and footwear for people in the outdoors.
Freeport, ME