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Creative Director/Owner
Abilene, TX
Sep 2018 - Present (6 years 3 months)
• Shaped brand identity, created logo, designed business cards, and developed procedures to ensure products meet brand standards.
• Designed a shoppable e-commerce website with SquareSpace/Shopify.
• Created content for social media including Tik Tok, Pinterest, and Meta, i.e., Instagram/Facebook.
• Digitized illustrated surface design and repeat patterns for consumer products and textiles.
• Developed consumer products such as giclée prints, stickers, textiles, apparel, stationary, and soft goods.
• Completed client graphic design projects including branding, logos, business cards, and web design.
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Creative Director/Owner
Cuddle Bat Graphics
Maricopa, AZ
Jan 2011 - Sep 2018 (7 years 8 months)
• Co-founded the company, designed branding identity, logo, website, and business cards.
• Researched current trends and adapted designs to consumer demands.
• Illustrated client packaging and surface design including soft goods, apparel, and textiles for consumer goods.
• Optimized SEO for product listings by tagging products with hashtags and keywords to increase sales.
• Created client design for packaging, logos, and book layout.
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Graphic Designer
Chandler, AZ
Apr 2017 - Sep 2018 (1 year 5 months)
• Created digital design for B2B wholesale/retail consumer product packaging, store displays, and product catalogs.
• Illustrated surface design and spec art for wholesale consumer product design including embroidery detail and 3D print/injection molding.
• Wrote and edited copy for packaging, warning labels, and instruction manuals for domestic/international retailers.
• Designed packaging and displays including blister, clamshell, hang tag, clip strip, counter, end cap, fold-over, and “try me” functions.
• Brainstormed development of innovative ideas and solutions for product concepts, packaging design and interactive floor displays.
• Identified workflow inefficiencies and followed through project processes to completion.
• Initiated problem solving discussions to develop agreeable solutions to maintain schedules for outstanding projects.
• Streamlined timelines via shared written project tracking procedures.
• Researched competing products, gathered audio content, and developed illustrated spec art for toy design.
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Graphic Designer
Scottsdale, AZ
Jun 2013 - Apr 2017 (3 years 10 months)
Titles:
• Contract Digital Designer and Webmaster | 11/2016 – 04/2017
• Patient Development Specialist | 09/2014 – 11/2016
• Contract Graphics and Web Designer | 06/2013 – 09/2014
Responsibilities:
• Created WordPress website and managed embedded presentations, videos, plugins, HTML, and PHP.
• Integrated TimeTrade booking and SalesForce plugins resulting in a 300% increase in lead generation.
• Designed brochures, presentations, and illustrations for monthly e-journal articles, blog posts, and email newsletters.
• Created and managed visual content for email marketing campaigns, Facebook advertisements, and YouTube.
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Graphic Designer
Carrollton, GA
May 2013 - Aug 2014 (1 year 3 months)
Titles:
• Contract CNC Panels Vector Illustrator | 09/2013 – 08/2014
• Graphics and Catalog Designer | 05/2013 – 08/2014
Responsibilities:
• Created layout for B2B/B2C wholesale/retail catalogs, mailers, price guides, spec sheets, sales fliers, and brochures.
• Designed logos, large format banners, infographics, web ads, email newsletter templates, and presentations.
• Vectorized illustrations for CNC engraved playground wall panels.
• Wrote copy for new products’ descriptions in catalogs.
• Edited photography and corporate PowerPoint presentations.
• Resolved a work-flow conflict with co-worker via communication and active listening saving a 4-million-dollar contract.
• Initiated weekly departmental accountability meetings to streamline timelines.
• Managed project completion with outside printing press production design partners.