Tracy Turner

• Create and oversee print and digital design projects for a portfolio of programs and initiatives for all campus departments including admissions, development, fundraising, special events and more.
• Conceptualize, design and lead 200 on-brand projects per year that align with client strategy and objectives.
• Project manage multiple design projects simultaneously and create effective workflow strategies and schedules that ensure all budgets and deadlines are met.
• Manage assistant designer, art direct photo shoots and maintain branding assets along with brand stewardship.

• Support corporate clients (e.g., New York Life Insurance Company, American Classic Agency) with the development and execution of a wide range of digital and print materials that drive growth and deepen customer relationships.

• Developed and executed compelling marketing and editorial designs across all channels that increase membership and engage target markets.
• Conceptualized and executed email blasts and web-related content including the refresh of existing biography website and microsites.
• Initiated new processes to organize and streamline editorial/sales efforts and improve overall workflow.
• Managed content, photography, layout and design of all editorial articles and profiles for biannual magazine.

• Established and developed corporate identity and brand compliance collateral across all channels for 14 North American properties.
• Responsible for the project management and design of all print and digital creatives that support property-level initiatives.
• Worked independently and in conjunction with other team members on campaigns to increase revenue and heighten brand awareness.

• Lead designer for the creative solutions department responsible for all company-wide marketing collateral.
• Designed and managed multiple projects from conception to release, ensuring results that resonated with consumers and assisted sales agents.
• Communicated effectively with writers and internal clients to transform business information into engaging, on-brand designs.
• Mentored freelancers and new hires.