Valerie Totubalina

I am a London based multi-disciplinary designer working at the intersection of spatial, industrial design and psychology. My core interest lies within the field of human interaction with objects and spaces.

I was involved in extensive design collaboration projects with some of the most renown brands on the planet, ranging from car manufacturers to top end boutique names, including Borsalino and Thomas Pink. Most of my day to day work includes developing design schemes for retail architectural spaces, interiors and products. The work spans through all design stages from concept to fabrication and construction.

Having a background in ceramics, I acknowledge the importance of material knowledge to design and strive to produce a product of exceptional quality. I understand the limitations as well as the potential of materials.

I run my own studio in London which is cooperating with European manufacturers and develops new design concepts for their product ranges.

With the use of advanced 3D modeling software and various prototyping methods, my aim is to design highly functional objects as well as shapes of unordinary poetic beauty. I work closely with manufacturers to ensure my concepts transform into harmonious objects.

Holding a Master’s degree in Psychology, I possess a unique design approach taking into consideration an end-user’s personality and expectations.