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Senior Art Director
Apr 2016 - Present (8 years 6 months)
· Currently art directing social media across Gilead brands for consumers and health care providers. (Help Stop the Virus, Biktarvy, Descovy)
· From conception to digital production I art directed the “Skyrizi Science Story” A visual explanation of the method of action for the Abbvie drug, Skyrizi.
· Created “station domination” print graphics for Shire Pharmaceuticals “eyelove” campaign. All available ad space in 3 train stations was procured to showcase the campaign.
· Created interactive visual aids (iPad apps) for salespeople to educate medical providers
· Created all animated iconography for the www.xiidra.com (and unbranded myeyelove.com)website
· Art Directed, and produced pitch videos for Gilead (PrEP)
· Created animated SMS messages for Xiidra
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Founder
Jan 2010 - Present (14 years 9 months)
· Produced Interactive mini-site for the American Express product, AcceptPay.
· Art Directed promotional videos American Express.
· Produced digital store (iTunes/AppleTV, Xbox, PlayStation, Netflix, Amazon) graphics for A&E, History Channel, Lifetime Television.
· Designed and launched websites for Sailor Jerry Rum, Hess Energy Solutions
· Winning pitches included TiVo, Liz Claiborne and Champion Sportswear.
· Retouching photography for international print advertising through GyroHSR (New York)
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Art Director, Interactive
The Kaplan Thaler Group
New York NY, United States
Sep 2006 - Sep 2009 (3 years)
Interactive Art Direction in pitches to existing and new clients. Pitches are developed and executed for web-based campaigns to complement broadcast and print media. * Responsible for production team - provide management and direction to designers and programmers for interactive group. * Production and creation of online/multimedia advertising for Outback Steakhouse, Continental Airlines, TiVo, and Mitchum, requiring expertise of Photoshop, Flash, After Effects, and Dreamweaver. * Fulfillment of numerous projects from concept to completion, within extremely tight deadlines.
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Founder
Di Ferro Inc.
New York NY, United States
2003 - 2008 (5 years)
Photographed, designed and produced a seasonal magazine and annual reports for Volunteers of America. * Art directed and produced kiosks and a life size replica of a cruise ship "mall" for Royal Caribbean. * Photographs published in InStyle Magazine, TimeOut New York, and The Village Voice. * Retouched photography for Vanity Fair, The New York Times Magazine, InStyle, Esquire, GQ, and Entertainment Weekly magazines. * Clients included American Express, The New York Lottery, Nike, Ogilvy, Olympus, Royal Caribbean, and Volunteers of America among others.