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Senior Designer & Marketing Mgmt.
Taiwan
Sep 2012 - Present (11 years 11 months)
B2B行銷專案管理與執行
品牌視覺行銷規劃/執行 – Product Launch Theme
內容行銷 - EMail, Blog, 成功案例
公司展覽/研討會企劃與執行 - TCIA, OTC Asia, OGA, ADIPEC
社群媒體LinkedIn廣告投放/分析/經營管理
官網網站/Landing Page建置、經營與管理
支援各項業務專案之企劃工作
與美國總公司之間的溝通協調
對Global Marketing Director以及亞太區業務經理報告
B2B Marketing Project Management
Brand Marketing in Visual Aspect – Product Launch Theme
Content Marketing - Email, Blog, Success Story
Trade show / Seminar Planning and Executor
Social Media (LinkedIn) Advertising, Analysis & Management
Official Website/Landing Page Buildup, Management
Supporting Sales
Marketing coordination between the headquarter and regions
Report to Global Marketing Director and APAC Sales Manager
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Design Manager
Taiwan
Oct 2000 - Apr 2012 (11 years 6 months)
平面/線上視覺設計專案之管理,提案與執行(線下包括產品包裝、平面設計、廣
告文宣、會場設計與線上行銷網頁)
產品主視覺識別的建立、創作與之後的市場行銷策略、執
企業識別系統的建立、執行
帶領2位組員,直接對亞太行銷總監報告
Online/Offline Visual Design projects management, presentation, and implement ((including packaging, printing collaterals, advertising, venue décor, web campaign)
In-product visual identity direction (visual theme), Out-product marketing campaign implement
Corporate branding executor, controller and guideline management.
Took lead of 2 team members, report to the marketing director of APAC
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Art Director
Impiric Advertising Agency (WPP Group)
Taiwan
Mar 2000 - Sep 2000 (6 months)
直效行銷廣告campaign發想&執行
客戶有IBM, Kimberly-Clark
Direct marketing campaign creation, implementation, and assignment
Client: IBM, Kimberly-Clark
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Design Director
NewSoft Technology Corporation
Taiwan
Nov 1999 - Feb 2000 (3 months)
平面設計&包裝設計
Printing collaterals design, implementation (packaging, advertisement, sales kit)
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Assistant Art Director
United Advertising Company
Taiwan
Mar 1996 - Apr 1999 (3 years 1 month)
平面廣告發想與執行
電視廣告策略&腳本分鏡
直效行銷campaign執行
客戶有中國信託, SONY, 義美喜餅, 台灣水泥公會, PTS公共電視, 全家便利商店
Advertising campaign creation, implementation
TV commercials concepts, story board implementation
Direct marketing campaign implementation
Clients: China-Trust commercial bank, SONY, Imei foods, Taiwan cement industry association, PTS (Public Television Service), FamilyMart
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Senior Designer
Batey Advertising Company
Taiwan
Jul 1995 - Feb 1996 (7 months)
平面廣告執行
客戶有Mercedes-Benz, Boots
Advertising projects executor
Client: Mercedes-Benz, Boots
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Designer
Tamplar Graphic Design Company
Taiwan
Apr 1994 - Jun 1995 (1 year 2 months)
平面設計執行
曾協助設計的客戶有Eslite book store誠品書店, The Mall遠企購物中心, wedgewood
Graphic design projects executor
Support for Clients: Eslite book store, The Mall, Wedgewood
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Art Editor
New Idea Magazine
Taiwan
Jul 1993 - Mar 1994 (8 months)