Tom Homer, Jr

Creative Manager - January 2012 - April 2014
Senior Graphics Designer , Marketing - June 2008 - January 2012
Graphics Designer , Marketing - May 2007 - June 2008

Accountable for all creative operations of the LEAF marketing and design team including staff supervision and work production. Directing the activities of junior staff to maintain LEAF standards of creative excellence, timeliness, and profitability, while achieving the goals of the company and its partners. Frequently worked closely with senior management on various confidential projects.

Select Achievements:
Initiated and co-developed LEAF’s B2B email marketing program and performed a key role in tactical planning resulting in above financial services industry averages; average open rate of 28%; average click-through rate of 5% throughout the programs history.

Designed, coded and directed the front-end development of the LEAF dealer originations portal - winner of the Equipment Leasing and Finance Association's ("ELFA") prestigious 2012 Operations & Technology Excellence Award.

Significant contributor in the development and execution of the newly formed LEAF Commercial Capital, Inc. brand, including but not limited to visual identity, value proposition and corporate messaging.

Responsible for maintaining adherence to all applicable industry regulations and restrictions ensuring that LEAF remained compliant and protected.

Contributed creative direction and design for major account initiatives which lead to successful acquisitions with companies such as Burger King and Herman Miller as well as many other fortune 1000 companies.

(Formerly Pegasus Communications)

Charged with maintaining the Xanadoo High-Speed Internet Brand; ensuring quality and effective customer communications. Responsibilities included creation of advertising campaign concepts and execution, support material such as brochures, direct mail customer communications, Xanadoo store and resellers displays.

Achievements:

Utilized customer and market intelligence to develop numerous integrated design projects that helped fuel a 39% increase in sales over a three month period.

Coordinated projects with outside agency relationship, local vendors as well as company retail locations to ensure consistent messaging.

Instructor position focused on the fundamentals of illustration and design.

Achievements:
Designed strategic curriculum to develop first year students raw talent into professional illustration and design skills.

Several students gained national recognition and were published in the Philadelphia Inquirer.

Managed, directed and designed print and multimedia collateral for multiple clients to support day-to-day business and media campaigns.

Achievements:

Worked within project requirements and budget restrictions to streamline target customer communications.

Managed project production and vendor communications to ensure superior final results.

Oversaw the development of the “Not On My Watch” brand. Key responsibilities included designing and maintaining all affiliates, vendor and customer communications as well as supporting collateral.

Achievement:

As a direct result of the design work for the “Not On My Watch” program, Emblem Advertising landed several multi-million dollar accounts and successfully engaged several fortune 500 companies in investing and advertising with the program.