Tom Hock

- Graphic Designer -

• Redesign company website: created web architecture/user flows, wire-frames, design layout, user experience/functionality of the site & partnering with a contract web developer to program it in a CMS program
• User interface design for a product interactive software program
• Design landing pages, email blasts & banner ads
• Design advertising ad campaigns
• Design logos
• Design info-graphic documentation
• Creating trade show print material, digital display graphics and banners

- Marketing Coordinator -

• Keeping promotional materials ready by coordinating requirements with marketing department, inventorying stock and placing orders
• Supporting sales staff by relaying customer service requests

• Design multimedia campaigns for up coming fundraising events
• Working to help make the goals of the Chill Foundation a reality

• Teaching beginner to intermediate level riders in private lessons to groups up to seven
• Educated students on the correct gear to use and the safe, fun and correct way to snowboard

• Re-branding the identity of Talyst llc & Inc.
• Revising Talyst's branding guidelines
• Preparing technical product spec documents
• Trade show print & digital display designs and advertising materials
• Landing page and banner ad designs
• Partnering with local printing facilities

• worked on branding projects
• photo retouching
• color correction

• Was responsible for flowing type into various layouts, in multiple languages and ensuring accuracy within Microsoft’s XBOX brand identity

• Taught beginner to intermediate level riders in private lessons to groups up to six
• Educate students on the correct gear to use and the safe, fun and correct way to snowboard

• Jan. - Mar., 2015, Worked with the Seattle Chill Foundation (http://chill.org/seattle/) on the Burton Chill program

• Three day project, maintained the SportsArt worldwide brand identity by converting English to Spanish text within the strength and cardio catalogs

• Designed email campaigns for holiday product specials
• Maintained the brand identity by organizing product photos and text within email templates
• Processed photography including clipping paths & photo retouching

• Organized advertisements and articles within newspaper templates
• Worked with staff writers in getting story photos and copy

• Designed printed presentational props for the FireFly app, Amazon Fire smartphone
• Created concept for a 3D phone holder for presentational purpose
• Ability to work cross-team and synthesize feedback and input
• Designed marketing materials from concept to full completion

• Teaching beginner snowboard individuals ranging from kids to intermediate level riders in private lessons to groups up to eight
• Educate students on the correct gear to use and the safe, fun and correct way to snowboard

• April 5th 2014 - PSIA-NW (Professional Ski Instructors of America) Member
- AASI (American Association of Snowboard Instructors) Certification - Level 1

• Jan. - Mar., 2014, Working with The Chill Foundation (http://chill.org/seattle/) on the Burton Chill program:

- The mission of The Chill Foundation is to provide opportunities for at-risk and under served youth to build self-esteem and life skills through board sports. Chill Freestyle is a group mentoring program aimed towards youth with an interest in building freestyle snowboarding skills. Youth and mentors spend one day per week on the slopes and ride for six weeks total. The program offers mentoring time as well as freestyle coaching, all provided at no cost to the youth involved.

• Designed static web banners for automotive dealers
• Provided “production-ready” graphics files for implementation
• Strong command of visual design capabilities, including composition, layout information hierarchy, typography and color
• Ensured all design solutions were consistent and contemporary, met design requirements and follow established standards

• Designed new public transportation map layouts for new streetcar routes
• Created advertising campaign ad for naming a newly built streetcar bridge

• Designed digital signage
• Designed & coded email templates in HTML
• Sketches’, high and low fidelity wireframes, mock-ups, prototypes, design concepts and support the development process
• Passion for design and ability to effectively share my point of view and expertise with team members

• Designed marketing materials for clients at Rockwell Automation
• Updated the identity of Rockwell Automation
• Worked within a set budget on every marketing project

• Processed photography including clipping paths & photo retouching
• Prepared technical graphic projects
• Created new & updated product packaging

• Maintaining the Kohl’s brand identity in all of the direct mail pieces

• Responsible for designing marketing materials from concept to full completion for the marketing and the
product departments
• Created advertising campaign on new treadmill product, saved the marketing dept. $9,000 in doing the campaign in-house
• Determined customer individual needs
• Created trade show displays
• Created new & updated product packaging
• Attended press checks
• Prepared technical graphic projects

• Designed after-market product packaging and labels for the Trek brands
• Responsible for flowing type into various layouts, in multiple languages and ensuring accuracy of the final layout and type
• Prepared product placement within the packaging
• Product illustrations
• Partnered with overseas printing and packaging facilities

• Taught beginner snowboard individuals ranging from kids to intermediate level riders.

• Designed, typeset and illustrated every product manufactured