Todd Spenceman

Branding + Design + Marketing + Interactive + Art Direction

Oversaw mission-critical global marketing initiatives and omni-channel campaigns for multiple iconic brands. Established department best practices, policies, and procedures. Led a team-centered effort to ensure the corporate vision and "delight and disrupt" while implementing the studio's theatrical marketing plan.

Directed in-house creative teams and outside agencies managed consistency of brand standards across all print and digital platforms.

Created key art, style guides, digital assets, creative nuances, and content to connect film makers' needs with business goals.

Developed a new brand look and system for Minions Franchise, transitioning Despicable Me franchise to Minions on a global scale.

Created targeted strategies and campaigns for P&G, leading a team of 18 in-house creative professionals. Rigorously maintained the brand standards for New Chapter, energizing team members and creating advertising, packaging, and digital campaigns. Designed trade show materials, signage, and brochures. Managed budget, assets, and creative collateral.

Grew department from five to 18-member in-house team delivering first-in-class advertising, video, and packaging products.

Rebranded company logo, advertising, packaging, website, collateral, and campaigns; increased revenue 140% within first two years of launch.

Provided creative direction, design, and strategic direction for The Simpsons, Futurama plus other television and film properties; collaborated with internal stakeholders, producers and in-house team to develop break-frame ideas and merchandise.

Created products for apparel, toys, games, and home décor; directed designers and agencies to develop creative solutions within the brand strategy.

Developed style guides, product designs, and strategy for The Simpsons, Family Guy, Futurama, Mash 24, Napoleon Dynamite, Marilyn Monroe, and Ice Age.

Collaborated with show creators and producers to deliver targeted creative on deadline within high-profile project landscapes.