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Freelance designer
Brooklyn, NY
May 2014 - Present (10 years 3 months)
My name is Laetitia Montay. I am a freelance footwear designer based in Brooklyn, NY.
I am French but I have lived in many countries around the world. I have a great passion for shoes and I am fortunate to design all kind of shoes from Sportswear to casual and fashion for living.
My creative services include but are not limited to :
Market:
> Trend research, market, trade shows and consumer reports.
> Design presentation to different services.
> Line building, product briefing.
Design :
> Elaboration of seasonal themes and creative direction.
> Brainstorming, Quick sketches, book of ideas...
> Refinement and Presentation of drawing.
> Realistic Design renderings (Photoshop/Illustrator)
> Creation of mood boards and color stories(Pantone).
Technical :
> Full technical packages including multiple views, cross sections, measurements...
> selection of material and components.
> prototype and pattern revisions, follow-ups and liaison with factory.
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freelance designer
Zurich, Switzerland
Jun 2011 - Feb 2014 (2 years 8 months)
Freelance Projects
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Nike - Cole Haan Collaboration
Beaverton, OR
Jul 2007 - Jul 2011 (4 years)
Responsible for Wmns Cole haan Flx collection.
- Brought Innovation + style to the market.
- Attracted a younger consumer to the Cole Haan Brand
- Designed and developped the Wns Line (footwear, Outerwear, Bags ...)
- Established design Language / creative direction
- Co-authored new business plan and segmentation.
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Responsible of the Mens Sporting Design
Working accross lifestyle - casual - sportswear lines
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Footwear designer 2 Nike Metrosport
Beaverton, OR
Jul 2007 - Apr 2009 (1 year 9 months)
Responsible for designing footwear for global Nike category
Concept and development / Trends Analyses / tech pack ...
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footwear Designer 1 Nike Activelife
Hilversum, Netherlands
Jan 2006 - Jul 2007 (1 year 6 months)
Designed Footwear for the Activelife category.
With focus on the EU market.