I am a designer, strategist, entrepreneur and a trouble maker. I do many things, but most of all I love to design, tell stories and connect people. I was born in Singapore, raised in Hong Kong and spent the last 7 years in Rhode Island. Leading up to joining Barnum, I've been meandering from adventure to adventure, where I served in the Singapore military, studied at Rhode Island School of Design, co-founded an annual conference called A Better World by Design, was selected as a TED Fellow, cycled across the United States, and started a design consultancy.
While training as an industrial designer at RISD, I found myself becoming less and less interested in the outward appearance products and more interested in understanding manufacturing processes and material engineering. This took me down the rabbit hole of questioning how products can change behaviors, which eventually lead me to asking how companies and brands can positively influence culture.
Combining my love for design, story telling and entrepreneurial way of thinking, I help clients come up with creative solutions. In my work, I navigate between ideas and implementation, believing that ideas on their own are meaningless unless they are well executed and sustainably designed.
Steven Mendelson award (2009)
TED Fellowship (2009)