Tina Ward

The Morning Call Graphic Designer, Advertising/Marketing * Designed and laid out pages for daily and monthly publications, including newsprint products and glossy magazines. Art directed and collaborated with writers and editors to ensure visually appealing products that were in line with the company's branding and drove revenue generation. * Leveraged extensive design experience to develop a wide range of marketing and promotional materials, including but not limited to logos, billboards, banners, signs, giveaway items, brochures, flyers, and sales-specific products utilized by the advertising team. * Shifted designer focus from print functionality to digital functionality and continuously developed skills transferrable as viewers began accessing materials on their digital devices. * Collaborated with advertising clients to ensure that products they ordered were drafted, approved and in print by deadline ensured that client layouts were in compliance with branding and mission. * Managed production of pages and expo/trade show materials from concept to completion.